Why Business Communication Skills Are A Key Driver To Success

You are losing 20-30% of your potential sales and frustrating 20-25% of your existing clients because of POOR COMMUNICATION SKILLS. ~CoachBM~

In business, we mainly interact with clients during sales and customer service delivery. In order to win a sale, you must know what to say because every word has an implication and may be used against you. Majority of clients have a tendency of just walking away silently if you frustrate them except for a few who would be willing to either help you or show you what they are made of.

Now, customer service is much broader and some experts would actually say that it is intertwined with sales. Excellent service can actually be a key driver for increased sales because you will get more brand ambassadors. Excited customers can refer your business to their friends and colleagues. However, due to poor communication skills in your service teams, you will breed more detractors than ambassadors.

I conclusion, I can tell you right away that if you want to improve customer recruitment and retention start by training your sales and service teams how to communicate with clients.

Brian Mahuni (CoachBM) is a Senior Market Researcher, Business Consultant & Career Coach who helped 2,000+ professionals to get meaningful employment & 50+ companies to grow their businesses! Currently running own Business & Career Consulting Firm, BM Consultants. He can be reached on:

Phone: +263 775 450 604 or Email: [email protected]