Why Business communication?

The fabric that runs an organisation is its culture. Culture is the written and unwritten rules of engagement in an organisation and how things are done. The culture can be formal informal or a mix of both. There are no ideal standards when it comes to organisations but purpose and vision.

Every organisation has a defined culture be it formally stated or not and this culture evolves with time depending on the time in life of the organisation. It is even the culture that defines how long such an organisation will last. The culture can be a life boost or a cancer to the organisation.

A key item that helps an organisation stay woven together strongly as driven by its culture is its communications systems. It is how information flows and is exchanged between individuals, groups and systems withing that organisation and with the external environment. The customers, suppliers, government, community and many other stakeholders form the external environment of an organisation.

Sometimes, the culture might be right and ideal, but communication is wrong and sometimes, communication is right, but culture is wrong which is why culture and communication have a direct relationship with each other complementing themselves.

The success or otherwise of this relationship between culture and communication is a direct responsibility of the senior management of the organisation. They must be deliberate in defining what they want it to be and taking deliberate steps to see through the system to ensure this aim is achieved. Failure to succeed at this will result in a failure of the organisation irrespective of its size and or age.

This means that the better the senior management is with its business communications, the better the organisation is for it. But senior management must demand its level of business communication excellence from all the other levels in the organisation for it to transfuse through the organisation successfully.

Effective business communication enables effective implementation of business strategy otherwise culture will eat strategy for lunch no matter how good that strategy is.

For a business to run smoothly, effective communication is key. Improving your communication skills not only benefits your organization but also enhances your chances of success. As an employee, strong communication can lead to greater visibility with management and expedite your career growth. Your communication effectiveness is essential for excellent relationships, leadership and direction, be deliberate in this function.

I wish you a wonderful journey in your business communications and culture initiatives.

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Ayo Emakhiomhe.