Why building a community on social media is important in 2020?

Over the last couple of months we’ve been meeting clients who come to us expecting instant revenue/conversions on social media posts and campaigns. While numbers and conversions unfortunately do not happen overnight, community building on social media is something that we advice startups and small businesses that are looking at scaling fast and growing a loyal customer base online. Your social media strategy is something that needs to be appealing, consistent and have a positive impact on your target audience. This is possible by targeting different audiences and by testing content buckets depending on the kind of engagement received.

If you are planning to kick-start your social media presence online, here are our top three content bucket picks:

1. Brand Showcase - Educate your audience on your product, share benefits and spell out why your audience needs your product.
2. Engagement - Speak to your audience, start discussions and you will be amazed at how the responses will help grow your business further
3. Real Time Marketing - Introduce trending topics, important days and events in your content plan, people are always looking at what's trending, this will help reach a wider audience.

There are a many brands out there who seemingly have a large social media following and yet, when you look closely at individual posts have less than 10% of likes and comments when compared to the overall brand following. Here are small steps to up your social media marketing game:

1. Share content that has a positive impact on your audience 
2. Encourage & cultivate interactions - While liking and sharing are great, engage via comments and DMs, encourage partnerships and collaborations. Audiences love being engaged with!
3. Focus on the right social media platforms - Dive deeper and look at what platforms your target audience might be on and leverage those platforms to their maximum potential.

Brands that are seeing engagement from their audiences are doing so by building communities and focussing effort and time into creating engaging and quality content. Remember, your online presence should expand your reach to ultimately drive more conversions.

To grow your business online, connect with us: https://www.theleaf.io/contact