Why building a Brand Community is a GREAT IDEA!????

Almost every brand is turning its interest towards building a brand community. But why?

It’s because people are craving communities now more than ever. Many businesses understand this and realize that in this day and age, communities are critical to success.

Communities are not just about gathering a group of people together. It’s a lot more than that. Successful brands are harnessing the power of community building in order to extend their brand image to understand their customers, improve their business, and build strong brand loyalty.

Here are 4 major reasons to build a Brand Community.

1. Connecting with customers:

Communities can be the most valuable source for connecting with customers. Brands can attain feedback from their customers which might help them expand their horizons and generate new ideas to improve their products or services by understanding what the customer actually wants.

2. Create Engagement

Online communities help businesses to understand their customer needs on a deeper level by engaging directly with them. This helps brands to realize what their customers’ desires are with the help of reviews, comments, or direct engagement.

3. Build strong Brand Loyalty

Communities create a sense of camaraderie by building strong connections between a business and its customers. Brands can maintain a strong presence in their customers’ lives by connecting with them on social media platforms.

4. Customers are your Brand Ambassadors.

When a customer spends enough time investing in a business, they start valuing it more to build a strong loyalty towards it. They become the ‘Brand Ambassadors’ by spreading word-of-mouth about the brand’s product or service.

Brand Community Example

Starbucks is one of the exceptional examples of a brand community and has been considered synonymous with communities for a long time. Most of Starbucks’ brand image is built around its community. They’ve crafted their brand image by catering to their community with social initiatives, contests, and Rewards programs.

They use the term ‘Starbucks Partners’ for their employees - baristas. This small yet great inclusive detail helps them maintain a strong brand community not only for their customers but for everyone.

Create your own Brand Community today!

Communities are key for any brand to maintain engagement with its customers. An engaged community helps a brand improve its products through learning, innovation, and growth. However, brands need to build communities focusing more on providing value for their members, rather than just attaining more business, in order to be more impactful.

Ready to start your own brand community?

Here’s a small but useful Tip: Use social media platforms to create your own brand community and engage with your customers on a more deeper level turning them into your community members.