Why Brands Should Shift Focus to the 95% of the Human Brain

Branding has typically been used as a tool to reach consumers and persuade them to purchase a company’s product or service. However, only 5% of the human brain can be consciously controlled. Instead of using this small percentage of the brain to persuade customers to choose your brand, why not convince them on an unconscious level? Here are five reasons why brands should shift focus from selling to the 5% of the human brain to the 95% that cannot be consciously influenced by advertising or marketing campaigns.

Marketing Implications

In today’s society, there are plenty of ways for marketers to get their message out and sell products. But, for some reason, many companies limit themselves by targeting only that 5% – which is essentially blind spotting themselves from 95%of potential customers. The brands that catch on early will be able to capitalise on a massive new market. By identifying with or adapting their product or service offerings for that 95%, they can revolutionize an industry, boost sales figures and increase profits in a big way. And all it takes is some serious rethinking about how you sell your product. After all, why wouldn’t you want to find more customers? Or create brand loyalty among those who aren’t currently purchasing your product??

There are countless reasons why brands should shift focus to the human brain’s blindspot. Here are five of them: Blindspot Trap?

#1: Ignoring New Trends Before They Happen

#2: Missed Opportunities

#3: Failing to Understand Customer Needs?

#4: Marketing Overload

#5: Forgetting About Your Core Audience?

Theoretical Implications

Just because we aren’t aware doesn’t mean that our brains are inactive. The prefrontal cortex is an area of the brain associated with self-awareness and executive function. It allows us to control our behaviour and therefore exhibits incredibly high levels of activity in self-aware individuals. However, it can be active without being on—for example, if you take a moment to think about how much time you spend thinking about something other than what you are doing right now (i.e., reading), your PFC will be active even though your thoughts may not be related to what you were previously focused on. In other words, just because we aren’t thinking about something consciously doesn’t mean that it isn’t affecting us subconsciously. This is important for brands to understand as they consider shifting focus from selling products to creating meaningful experiences for their customers. Our conscious minds are powerful, but our unconscious minds have incredible influence over our daily lives. As such, companies must shift focus away from attempting to sell products through traditional advertising methods and instead create positive experiences for their consumers. Doing so will help them increase brand loyalty and expand their customer base by tapping into areas of our minds that are often ignored by businesses.

Practical Implications

With so many distractions in today's world, most people unconsciously make quick decisions about what they perceive to be successful without consciously processing anything. They might also overlook some of the information coming through their senses without realizing it because they are distracted by all the noise out there. In order to capture more interest and create a lasting relationship with your customer base, you need to understand what motivates them on a deep level and trigger those emotions or instincts instinctively. Brands have found that appealing to these subconscious thoughts is key to success since people are often drawn toward brands rather than products. An appeal was necessary to capture attention while staying true to the brand identity while concentrating on individuality above sameness. Because everyone has different needs and wants, stop using generalized marketing tactics which often take over from innovative ones and settle instead for tailored approaches which address each person as an individual with his own personal needs rather than just another statistic among millions who all want the same thing. But what if there was a way to circumvent this problem? What if there was a way for businesses to create bonds with customers without even having to pull strings? Well, indeed there is! The secret is understanding exactly how your audience thinks and feels - because it makes all the difference. They don't buy products; they invest themselves in ideas (whether good or bad). As such, effective marketing isn't only about selling goods - but also conveying messages which tie into a person's idea(s) of success/being contented. No two minds work alike-- so shouldn't you keep track of who needs what message for each customer? The human brain has two separate parts: left and right. For example, the left side of your brain handles analytical thinking, logic puzzles, and math problems while the right side primarily involves creative thought processes such as visual artistry and music composition. To maximize productivity for all tasks then one needs to use both sides of the brain in order to maintain balance. This can be done by applying these methods to any number of situations - when understanding a brand or company for instance; what does my left brain say about them? What does my right brain say about them? And so on until you have created a complete profile of who they are.

Ways Marketers Can Target the Subconscious

Less than 20% of our brain power is used consciously, which means that 80% of our thoughts are done without us even realizing it. It can be said that this major portion of our brain controls the way we behave towards products and towards other people who offer products to us. Marketers want access to this hidden section of the mind in order to communicate with its inhabitants -but are not quite sure how to go about doing so. Until they find out, they will keep using old-fashioned methods such as advertisement or direct sales pitches -while ignoring a vast source of human thought that could otherwise help them achieve success. The best strategy here would be to focus on finding ways to tap into people's subconscious minds through messages conveyed by images and sounds -which have been found to have a greater impact over time than those coming from traditional advertising strategies such as banners, and commercials or billboards. The human brain has an uncanny ability to process vast amounts of information and make sense of them. Sadly, most of this data falls unnoticed by consciousness; as a result, advertisers have resorted to using old-fashioned tricks like advertisements and direct sales pitches. However, what if there was another way? What if we could find a way to target our audience while they don't know they're being targeted? That's where subconscious advertising comes in. It sounds scary or dangerous but it's actually quite easy - and very effective too! If you want your company to thrive in today's competitive market then you will need to start looking for ways to reach people at a deeper level than just making them consciously aware of your product!

Brands often focus on increasing revenue through advertising and marketing efforts via TV commercials, billboards, magazine insertions, and so forth. With increased online interactions, though, it is becoming increasingly difficult to retain an audience due to people's use of ad blockers. Brands are now beginning to explore if these creative tools would bring significant change when used strategically. This in turn has compelled some companies to tap into new ways of reaching their audiences, one way being subconscious marketing, which has been gaining momentum lately among corporations who want more creative ideas for tomorrow in today’s highly competitive world economic market. From the onset, this may seem like something from a sci-fi novel, but a deep understanding can dispel any misgivings because subconscious branding is necessary evolution marketers need to take in order to compete under current circumstances where some are finding it hard to gain access across different channels even while taking advantage of the power the internet offers. While advertising definitely plays a role in how people behave and make choices, it doesn't represent all of your options. To learn more about what other strategies exist, let's examine subliminal messaging: A way for businesses to communicate with their audience using tactics that appeal to their subconscious feelings. Subliminal messages can be used for good or for bad; for instance, many companies use this tactic to encourage fast-food purchases without ever coming out and saying buy my product. On the flip side, subliminal messaging has also been used as a message against things like animal cruelty. When done right, it creates deep connections between consumers and brands because they feel like they're being heard - which leads to brand loyalty over short-term sales tricks or gimmicks. Did you know that every time we see someone wearing something red (which represents enthusiasm and love) we automatically think they're confident and powerful? As if this isn't fascinating enough, subconscious marketing may also be able to help shape customer behaviour. There are two ways in which brands can influence customer purchases--either through building up a connection with happy or peaceful feelings or connecting other brands to negative feelings like fear or anxiety. But before you go ahead trying either of these strategies, let's explore some of the pros and cons associated with each one first.

When people experience a company at an emotional level, whether consciously or subconsciously, there will be more likely that they come back and buy again. Studies have shown that driving customer behaviour through a subconscious mind often leads to an increased bond between the brand and its customers along with increased sales and retention rates. This is especially true for luxury brands, which charge premium prices because of their perceived quality and status; if anything could lead to the downfall of said brand, it would be overpromising on those qualities while neglecting actual standards. One way companies can successfully tap into the emotions surrounding their products is through visually stimulating imagery paired with evocative words or picturesque music in order to create appealing environments. While taste and smell may not seem very important compared to sight, sound, touch and emotion altogether, the scent has been known to trigger memories from one's past - evidence of how smell also plays a crucial role in influencing consumer psychology. Take music, for example. An analysis of 3 million Facebook posts found that music is one of the most influential ways to capture attention- even more so than imagery or text alone. The key to triggering a reaction from people is finding that sweet spot between relevance and surprise. In order to do this, you need to create content which communicates your marketing message in a way people will remember. Use visuals whenever possible-- but don't forget about captivating audio too! While it might seem trivial at first glance, research has shown that the human brain processes visuals 60,000 times faster than text-- making them far more effective at capturing attention when used in tandem with other forms of media. This is because images activate different parts of the brain than words do; they can trigger emotions and memories which sometimes are otherwise inaccessible through written form alone.

Conclusions

The conscious human mind is what we think of as our brain. It is where rational thinking takes place, and it has a very small part in overall mental processes. The subconscious accounts for nearly 95% of our thoughts, emotions, and learning. By concentrating marketing efforts on communicating with people’s subconscious minds, brands can more efficiently reach consumers. These strategies focus on making users feel emotion and provoking their subconscious thoughts rather than just appealing to their conscious minds. When used correctly, these techniques will lead to an increase in sales. If you would like help crafting your strategy using new tactics based on neuroscientific findings, contact us today. We have extensive experience working with different companies that are interested in increasing sales by reaching customers on a deeper level.