WHY BRANDS SHOULD HIRE AN AD AGENCY…..

There is NO thin line between the words ‘Good’ and ‘Great’. In Advertising, while ‘Good’ promises leads and revenues, ‘Great’ guarantees explosive growth, virality, brand elevation, likeability apart from revenues and leads.

A company needs great advertising, good won’t do.

Today, in this blog I will give you a step-by-step analysis on how hiring an ad agency can help you shoot up growth.

It is important for a business owner to understand that marketing and advertising is the key to the success and growth of the company/brand. It is very sad to see many entrepreneurs and company owners believing they can tackle their marketing needs in-house. It has been observed over a period of time that the results of such experiments generally lead to lost opportunities and/or brand devaluation incurring high expenses due to unrealistic execution of the proposed strategy.

The question is, “Can you achieve extraordinary growth with in-house agency?”

It is practically very unlikely for every business to afford and maintain a strong internal marketing team. It takes diverse expertise to pull everything together into consistent, well-thought-out campaigns. Expecting extraordinary results from a team lacking experience could be critical and could eat up away the budgets without getting desired results.  Ad agencies on the other hand can be a great source of experience and expertise that you can tap into. A company should primarily focus on the core competencies and outsource non-core activities to the best in the business.

This blog will take you through the entire agency-client collaboration workflow to explain you how hiring an ad agency can be a real game changer for your business as it could be demonstrated by the analysis of the three separate phases, in which an agency can effortlessly pound an in-house team :

Phase I – Conceptualization

When you hire an ad agency, you are hiring an experienced team that knows what to focus upon and has refined the process needed to succeed. An Agency gives you the following :

 SKILLS

Ad Agencies employ the talents of expert writers, designers, art directors, creative directors, business and marketing strategists, media planners etc and by hiring an agency you get total access to all these skills at a fraction of the cost.

CREATIVITY

You need best creative minds to communicate your message to the target audience. The best creative minds don’t work for in-house departments/in-house agencies. Surrounded by creativity, agencies present a perfect environment for creative talent to thrive.

TEAM SUPPORT

Can you get a full-scale marketing team at your disposal in-house? When you hire an ad agency, you’re not just hiring a single employee. You get access to an entire team that will consult with you and become an extension of your company which will effectively lead your company through the marketing, design and branding process.

EXPERIENCE

Experience is the most important reason for hiring an ad agency. Having worked with a diversity of client portfolio, Agencies gain rich experience about the market and Communication Strategy. All of that experience and learning go into developing your marketing strategy while you reap the benefits from the series of best practices gleaned from years of working with clients.

Phase II – Implementation

How do you leverage channels to reach your target audience? How do you plan to convince and convert them?

BRANDING

Branding is beyond just an outstanding multicolored logo! Good branding can change the face of your business forever. Ad agencies have a great deal of creative and design resources at their disposal and with all that experience, they can build you an awesome brand. 

EXECUTION

See your campaigns up and running in just a few days!

Agencies act as an external marketing department, and don’t require much management on your part. They put together content calendars, campaign ideas, and start handling all the day-to-day work, leaving business owners to focus on growing their business.

MONITORING

Coordinated campaigns and continuous monitoring are crucial for achieving the best marketing results. An Account Manager from an agency is the answer to this in-house dilemma.

ANALYSIS and OPTIMIZATION

The biggest tool of an agency is data analysis. This helps in analyzing and quantifying the results, which is essential to re-calibrate for future efforts.

PR – Public Relations

Desired recognition and credibility can be achieved by hiring a reputable Ad agency. They will also assist you with media purchasing, such as ads placed in television broadcasts and radio shows. Hiring an agency will give you instant access to this network, saving you considerable time, money and effort.

Phase III – Interaction

The engagement and quality of Audience Interaction with your marketing campaign is the measure of success and decides your company’s growth. In order to achieve this, advertisements should be targeted to the right audience and should be popular amongst them. This makes customer acquisition so much easier and cheaper, changing your growth trajectory forever.

VIRALITY

It may seem a bit dramatic, but a single ad campaign that goes viral can literally change the trajectory of your business. A successful viral campaign could easily pull an extra crowd to your brand. This is exactly the sort of results you need to achieve exceptional growth for your business, massive marketing that drives huge numbers of sales. This is one big reason why you need to hire an ad agency.

ACCOUNTABILITY

An agency provides you with a dedicated account executive/manager – one single point of contact, who integrates the work of different members of a team for each part of the job and maintains the momentum of the campaign.

Advertising agencies devote most of their waking hours to successful marketing partnerships. Employing and retaining such diverse creative talent is impossible for the majority of businesses. Even when you assign marketing tasks to a small internal marketing team, you cannot expect exceptional results. Don’t lower your standards in hopes of saving little amount of money today. Don’t just go for the obvious cost effective ways. Consider options that maximize your reputation.

In fact, we believe it will be more effective (communication/creativity as well as cost wise) to hire an ad agency, as against having an in-house agency.