Why brands should enter London Wine, Beer & Spirits Competitions
London Competitions
Registrations for 2025, Now Open! Registrations close on February 28th, 2025?
The final countdown has started for entries into the 2023 London Wine, London Beer and London Spirits Competitions. Three separate events with a common goal. To identify, reward and then promote the wines, beers and spirits that consumers are most likely want to go out and buy. An awards programme that judges products on what they taste like, their quality, their value for money and what they look like. The winning combination for any successful drinks product. Here’s how to enter the 2023 competitions and who the drinks professionals are that are going to judge them.
The final deadline for entries into the London Competitions is the end of February 22. For all the details about the individual awards click on the links here and find out why to enter and who is judging the awards below.
As the entry process for the 2023 awards closes on February 22 here are the key reasons why it makes good business sense to enter your beers, wines and spirits into the three separate London Competitions.
The London?Wine,?Beer,?and?Spirits?Competitions were set up six years with one objective. To introduce drinks awards that recognise, highlight and reward wines, beers and spirits based on the three key criteria a consumer decides which product they are going to buy.?
Every drinks brand and product entered into the London Wine, London Beer and London Spirits Competitions is judged in these three ways:?
Blind Tasting
Each product entered is first blind tasted by our professional team of judges made of leading wine buyers, importers, merchants, sommeliers and Masters of Wine. Only those wines, beers and spirits that pass the blind tasting are then put forward to the next two rounds of judging..
Pricing and value for money?
The judges are then told the recommended retail price and cost price of the wine, beer or spirit in question and asked to assess how that equates to the quality they have just tasted. Does it offer value for money at that price point? Will a retailer, wine merchant, bar or restaurant be able to sell it at that price to their customers?
Design?
The judges are then asked to look at the actual bottles and packaging of all the products entered, to pick them up, to analyse their front and back labels and their overall brand design. Do they live up to the taste and quality credentials? Does it match the price being asked for it? Would the judges be proud to have that on their retail shelf or back bar?
Scoring
Scores are awarded per product in each of these three key criteria in order to determine which medal they will receive.?
To win a medal in each of the competitions a product needs to get the following scores:?
Gold: 90 points or over.
Silver:?a score between 76-89.
Bronze:?a score between 65-75.??
Promotion?
All products that receive medals in either the London, Wine, Beer or Spirits Competitions will then be promoted through the various business and trade websites, social media and YouTube channels that the shows organiser,?Beverage Trade Network,?runs around the world.?This includes the?London Drinks Guide?and two new dedicated sites for the UK –?The On-Trade?and?Drinks Merchants.?
The Judges
Any drinks competition is only as good as the judges and the judging process behind them.?
Which is why since it was launched six years ago the London Competitions have worked hard year by year to build up a network of professional judges that each have direct drinks buying responsibilities and are responsible for deciding what product are listed by the businesses they work for.?
Drinks trade professionals that know what it takes for a wine, beer or spirit to make it on a list and then stay there. Judging panels made up of top sommeliers, bartenders, leading wine buyers, merchants, importers, suppliers and Masters of Wine.?
The 2023 London Wine Competition is to to judged by?
领英推荐
How to enter?
The entry process for the London Wine, Beer and Spirits Competitions ends on February 22. Here’s how to enter:?
Price to enter?
London Wine Competition: ￡120 per product
London Spirits Competition:?￡180 per product
London Beer Competition: ￡100 per product?
Quantity Discount for London Spirits Competition
3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount
Quantity Discount for London Wine & Beer Competitions?
4 to 9 entries: 10% discount
10 to 14 entries: 15% discount
15 or more entries: 20% discount
Article by The Buyer