Why Brands fail ?

Why Brands fail ?

Every entrepreneur starts with excitement, but many lose enthusiasm over time. Why do so many brands struggle to survive? Let's explore common pitfalls to help you avoid them and thrive.


1. Starting with a Logo

A logo alone isn't enough. Define your brand's key characteristics first.


2. Creating a Product/Service

Don't just focus on product features. Think about the benefits for the end user.


3. Excited to Launch

Launch day arrives with high expectations...


4. Customers Don't Buy

Reality hits—customers don't buy as expected, leading to doubt and frustration.


5. Brand Lacks Substance

Your brand lacks depth, often just product photos on social media or sales posts.


6. The Valley of Despair

Many quit here as excitement turns to disappointment.


7. Redefine Strategy

Persist! Understand your audience better, refine your messaging, and build a purposeful brand.


8. Target Customers' Emotions

Speak to your customers' fears and aspirations. Be more than a service provider—be their companion and mentor.


9. Apply to Marketing Channels

Apply your refined strategy across all marketing channels with regular, clear messaging.


10. Audience Connects and Buys

Your hard work pays off. Your audience connects with your brand, sales grow, and customers share how your message has helped them.


Key Takeaway:

Most brands fail not from lack of effort but from lack of insight into what drives customer action. Persistence and adaptation turn failures into success.

Vinod Midha

Partner Simple Sell Solutions Fmr Chief Executive Officer at AIC-EMPI Incubation Foundation Fmr Executive Director BHEL

6 个月

Good analysis and suggestions for a start. Would humbly submit: * Step 7 would need to include redefining product/ offering itself. Add substance. Refine messaging accordingly. *Step 8- Trying to be mentor to your customers (unless they themselves request) is a preposition fraught with considerable danger. Regards

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