Why Brands fail ?
Sachin K Sheoran
MD and CEO at HBF DIRECT LTD, - Founders Club India a Venture Studio - Partner in 24 Companies | Business Strategy | Driving Profitability & Growth for SMEs | ENERGY, HEALTHCARE, LIFESTYLE, AI & EV
Every entrepreneur starts with excitement, but many lose enthusiasm over time. Why do so many brands struggle to survive? Let's explore common pitfalls to help you avoid them and thrive.
1. Starting with a Logo
A logo alone isn't enough. Define your brand's key characteristics first.
2. Creating a Product/Service
Don't just focus on product features. Think about the benefits for the end user.
3. Excited to Launch
Launch day arrives with high expectations...
4. Customers Don't Buy
Reality hits—customers don't buy as expected, leading to doubt and frustration.
5. Brand Lacks Substance
Your brand lacks depth, often just product photos on social media or sales posts.
6. The Valley of Despair
Many quit here as excitement turns to disappointment.
7. Redefine Strategy
Persist! Understand your audience better, refine your messaging, and build a purposeful brand.
8. Target Customers' Emotions
Speak to your customers' fears and aspirations. Be more than a service provider—be their companion and mentor.
9. Apply to Marketing Channels
Apply your refined strategy across all marketing channels with regular, clear messaging.
10. Audience Connects and Buys
Your hard work pays off. Your audience connects with your brand, sales grow, and customers share how your message has helped them.
Key Takeaway:
Most brands fail not from lack of effort but from lack of insight into what drives customer action. Persistence and adaptation turn failures into success.
Partner Simple Sell Solutions Fmr Chief Executive Officer at AIC-EMPI Incubation Foundation Fmr Executive Director BHEL
6 个月Good analysis and suggestions for a start. Would humbly submit: * Step 7 would need to include redefining product/ offering itself. Add substance. Refine messaging accordingly. *Step 8- Trying to be mentor to your customers (unless they themselves request) is a preposition fraught with considerable danger. Regards