Why brands can't bank on TikTok alone and our Daily spotlight round-up.

The NewsWhip Note is our bi-weekly newsletter that gives readers an inside look into what is capturing media and public interest on the web, and now we are sharing this week's edition with you on LinkedIn. If you'd like to receive the next NewsWhip Note directly to your inbox, you can subscribe?here.

We looked at TikTok influencers to understand their cross-platform appeal, and Russia dominated the Daily spotlights for the week of Feb 28th.

Brands can't bank on TikTok alone. Here's why.

In the past two years TikTok has redefined both what it means and what it takes to become an influencer. But even those who rose to fame on the app are not staying put, they’re diversifying and expanding their brand.?

From this we pose the question — what counts as mainstream success? Is it enough for influencers to be big on just one platform, or do you need cross-platform appeal to make a real impact??

Jack Wright, one of the remaining Hype House veterans,?first blew up on TikTok thanks to his dancing skills, but you can now find him posing for his 1.5M Instagram followers, or entertaining his 325k subscribers on YouTube.

Even one of the founders of the Hype House,?Thomas Petrou, said that they will actively try and?push their audience to YouTube?because it’s unclear where TikTok is going. So, even though TikTok has been reliable for creators so far, even those who monetize the most off of the app are making themselves diverse.

Read the full blog?here?to learn more about TikTokers on social media.

Spotlight round-up for the week of Feb 28th: Russia

Every Friday we publish a blog that catalogs each spotlight from the NewsWhip Daily so that you can have a full view of what stories mattered during the week. If you’d like to subscribe to the newsletter itself, though,?you can do that here.

Last week we saw significant levels of engagement to news about Russia's invasion of Ukraine, and we highlighted stories about companies who have gotten involved.

The morning of Feb. 27th, BP announced it would get rid of its 20% stake in Russian oil firm Rosneft, after coming under significant pressure to do so following Russia’s invasion of Ukraine.?

The news made significant waves at a time of heightened interest and sensitivity, with more than 2k articles written and almost half a million engagements.

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