Why branding matters ?

Your channel is like a shopfront – give it the right look to show off your style, and brand it like a pro.

1. Create a sensational brand on YouTube:

• Focus on the content: Your brand should correspond to the type of content you produce. You’ll want it to convey the essence of what viewers can expect to see now and in the future.
• Keep it familiar: Branding should represent your channel’s style in a logical and consistent fashion. It should communicate your channel’s key message so that viewers know what to expect. Keep it simple. Make sure that all of your videos, including your channel trailer, align with your branding.
• Make it discoverable: Branding should make it easier for viewers to find your videos and channel. Tag your videos using consistent metadata (text-based information such as titles or themes) and post your video or channel on social media platforms. This will help viewers find your channel more easily when they search for it.

2. Channel Icon:

Your channel icon visually represents your channel everywhere on Google and YouTube, so make sure it looks good both large and small. It will appear overlaid on the left-hand side of your channel art banner and also on the watch page. Your channel icon could also be featured on the right-hand side on other channels' pages if they select you as one of their featured channels.

3. Channel Art:

Channel art is the banner across the top of your channel. It provides a great opportunity to really show off your channel's personality! Channel art appears on all platforms where viewers can see your channel (TV, mobile, tablets, etc.) Upload an image that is at least 2560 x 1440 px.

4. Channel Description:

Your channel description is shown on the About tab and gives viewers a short overview of what they can expect from your channel. It also shows up when users hover over your channel icon on a watch page (see hover cards below). You can include up to 1000 characters and add links too.

5. Custom thumbnails:

Custom thumbnails are a great way to package your video series with a consistent look and feel. They can also help viewers to pick your video out from a sea of other thumbnails.

6. Cards:

Cards are clickable overlays that you can use to promote your videos, merchandise, associated websites and more. Viewers can see them on both desktop and mobile.

7. Hover cards:

Hover cards pop up when you mouse over a channel’s icon on the watch page. They display your channel name, art, icon, description and the subscribe button (or indicate that the viewer’s already subscribed).

8. Watermark:

A watermark is an embedded logo that you can enable to appear in the bottom right-hand corner of each of your videos. Whereas cards are customizable for individual videos, the watermark allows you to promote your brand at a certain moment across every video. When viewing on desktops and laptops, the branding watermark also allows your audience to subscribe to your channel without stopping the show or leaving the video. Watermarks allow your audience to see at a glance that a video comes from your channel. When creating your watermark, consider keeping these tips in mind:

Think about the type of visual messaging that you want to convey with a watermark. Do you want to use your channel’s avatar or logo, or instead add an image that invites viewers to subscribe?

9. Channel trailer:

Introduce an audience to your channel with your channel trailer. It can be the first thing that an unsubscribed viewer sees when they come to your channel, so use it to make a great impression and encourage viewers to subscribe for more.

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