Why Brand Differentiation Matters: Key Lessons From Google’s Whitepaper

U.K. retailers are facing a major challenge. There’s a 20% drop in brand value, yet 98% of customers are satisfied.?

New research from Kantar & Google reveals:?

• ?rd retailers struggle with pricing
• 48% of growth comes from brand awareness
• 57% of future growth depends on differentiation

We share key lessons from Google’s latest whitepaper on why brand differentiation matters.

Affiliate collaborations on TikTok enable sellers and creators to work together and drive higher sales. Here’s a step-by-step guide to get started.

Last week, Google announced new Demand Gen updates for 2025. But, how can you get the most out of your Demand Gen campaigns? We share best practices to maximise performance.

This week’s top stories:

??Why Brand Differentiation Matters: Key Lessons From Google’s Whitepaper

??Affiliate Collaborations On TikTok: Step-By-Step Guide To Set Up Successful Partnerships

??Google’s Demand Gen Best Practices: How To Maximise Performance

Why Brand Differentiation Matters: Key Lessons From Google’s Whitepaper

U.K. retailers are facing a major challenge. 98% of customers are satisfied, but brand loyalty is still declining. Learn how to boost long-term sales with Google’s latest whitepaper on Differentiation Dividend.

Read the full article here.

Featured On The 360° View This Week

Our team of performance marketing experts share weekly?insider secrets and updates?on PPC, Paid Social and Performance Marketing.

Affiliate Collaborations On TikTok: Step-By-Step Guide To Set Up Successful Partnerships

Affiliate collaborations on TikTok enable sellers and creators to collaborate and promote their products for higher sales. Here’s a step-by-step guide for you where you can explore two collaboration approaches.

Read more.

Google’s Demand Gen Best Practices: How To Maximise Performance

Last week, Google rolled out the latest Demand Gen updates for 2025. But, how can you get the most out of your Demand Gen campaigns? We share six essential components that can help you drive more conversions and boost engagement.

Read more.

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Thank you for reading. We’ll be back next week with fresh insights and growth strategies on PPC, paid media, and performance marketing.

See you next week,

Tariq Mohammed

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