Why Brand Awareness is Incredible in Business?

You worked hard for your business. but you are not succeeded yet? Then ask yourself a question.?Do you know about brand awareness? well if the answer is a no, it is high time that you should know about this.

What is brand awareness?

Brand awareness refers to the fact that how well your brand is familiar with the target audience and how well they recognize it. Brand awareness depends upon the consumers ability to recall and recognise a brand and associate it with our product/services. It simply means how much people are aware about your brand and its services or products. Mainly there are three levels of brand awareness.

• Awareness of your name.
• Awareness of your product/services.
• Awareness of your brand and its characteristics such as logo, messaging etc.

Importance Of Brand Awareness

It is usually observed that a business having high levels of brand awareness make better revenue than that of other companies. The reason behind it is that consumers choose a brand they are familiar with them than that of the unknown ones. 59 % of customers prefers to buy products/services from brands they are familiar with. Brand awareness leads the customers to trust the brand. So, the recognition of the brand increases. The more recognition a brand has, the most successful the business will be.

TOP 9 BENEFITS OF BRAND AWARENESS

• Increases overall sales & profits.
• Boosts word of mouth marketing.
• Building customer loyalty.
• Attracts new customers easily.
• Competes against corporate companies.
• Improves brand?perception among the target audience.
• Helps to build brand equity.
• Gives your brand a personality and voice.
• Creates an emotional connection among audience?with?the?brand.

Read More : https://zaidymedia.com/branding/why-brand-awareness-is-incredible-in-business/