Why is Blogging Important for Small Businesses?
Blogging as a business is growing exponentially! It is the perfect opportunity for a small business to establish itself and be rewarded with the many perks of blogging and content marketing.
Have you tried initiating blogging services for your small business? If the answer is no, we recommend checking out brands that experienced success and greater revenue because of blogging. It is indeed a very effective method to attract viewers to your SME website. Blogging is by far the best technique a small business can easily adopt for greater success and growth.
Every time your business shares a blog, you create opportunities for the online readers to consume abundant information, which either eases out their problems or provides them with useful tips from which they could benefit. Small businesses that blog consistently have better chances of being seen and remembered online.
There are billions of blog posts online, all of them get the same response. This is because a great response depends on the topic of discussion, keywords used, originality and uniqueness of content. If you successfully create and publish relevant, interesting, unique and original content, your blog is bound to receive a great response.
Here are the benefits of blogging for a business:
Connect better with the audience
Audiences connect well with businesses that manage to solve their problems or address their pain points. Posting informative and useful content, eases out a reader’s problem & lets the readers know about your caliber and intentions. You can directly attract readers who would comment on your blogs, thus, boosting interaction and engagement. Bloggers usually start off a blog asking a specific question about the blog topic that initiates the readers to interact & comment on the blog.
Better search engine rankings
Is your business into blogging? Where does your business rank on Google’s SERP when searched for using a relevant keyword? Whether you rank for certain keywords reflects your efficiency.
brewed content on a regular basis manage to stay in the good books of search engines. This helps small businesses rank better on the Google.
From an optimization perspective, a website that is uploading regular blogs is bound to have better search engine rankings. A small business needs to focus on creating and publishing excellent keyword based content so that your SME website is visible online when searched with a relevant keyword.
Being an SME, one would look at the budget wisely. Even though blogging does not require huge capital investment, it does require time and effort.
Promotions | Workwear Branding | Uniform Branding/Embroidery | Corporate Branding | Corporate Uniform | Laser Engraving
6 年Interesting to see what can be done in using business blogs, nice perspective.
Senior Advisor - Customer Success @ SAP Signavio ● (PMP,TOGAF) Business & Solution Architect
6 年Luis Fernando Botero Llanos
Passionate about competitive intelligence, customer insights & journeys, data visualisation, digital project execution and analytics
6 年Thank you for sharing such an insightful article! Blogging has come a long way since its first appearance in the late 1990’s. Blogging was initially used as a platform to share a person’s thoughts, feelings, opinions or experiences an online journal. Today, it has grown into a platform used by millions, everyone from individuals to businesses. However, it is an interesting turn around how Small, Medium and Micro-sized Enterprises value the importance of blogging as another approach to share knowledge in their own respective sector but more importantly boosting website traffic.
SEO Manager | Expert in Generative AI, Python, SQL & Data Analysis | Driving Data-Driven Growth
6 年Nice article! Although my clients are often pretty stretched thin when it comes to their digital efforts, blogging is such a great way to rank higher, build your brand, connect with your audience and even create impactful or helpful content. There are so many benefits to blogging, the only real downside is taking the time every week to create content on a consistent basis, but the positives far outweigh that single negative.
Business Enthusiast | Building Business | Building Detailing Emporium | Buidling QualitySure | Ex-Genpact | Business Analyst | HR & Marketing Management Post Graduate |
6 年I have recently started a travel blog on Instagram. You can follow " Sardar On Throttle" Need your support and blessings Maam??????