Why Blog View Count on Linkedin Pulse is History!
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Ladies and Gentleman, I believe it is safe to say that blog post "view count" is a thing of the past. Update your Linkedin App on your phone, and you will notice it's gone! (Screenshot from my mobile phone today)
Now take a look at what shows up on the Linkedin Desktop. The Views are there. I don't think they will be for long, or at least not available to the public. It is possible they are thinking of keeping the analytics page with this information for your purposes, but only the Linkedin Special Forces know that.
If this is true, and our mobile app is the beginning of a system-wide trend, then what do we make of this? Apparently, as far as Linkedin is concerned they want us to stop worrying about how many people view our posts and start paying attention to engagement.
Honestly, I think they are onto something. Although it does make us feel good to have something go viral by the way of view count, it is the engagement that matters in the long run. The viral view count provides short-term bragging rights, as the engagement provides a long-term fan base.
If someone clicks on your article and doesn't like it, then they are merely an empty view. Thankfully there isn't a "dislike" button, or it could play against you. However, if the reader decides to click like, comment, and share, then you have the substance that is worth more than any empty view will ever be worth.
Now what?
Prepare for this change either way, whether it's coming or not (You have my prediction as it is half way there). It is better for you to embrace it, focus on it, and master it.
Target your writing to the audience you want to engage. Create content that inspires people to get involved. Once you have an audience, remember to engage with them. When was the last time you attended a concert, and the performer didn't thank the crowd? Appreciate the ones who appreciate you.
Happy writing to Everyone!
Brett Berhoff is an entrepreneur and influencer. He is sought after by corporations and individuals for his innovative thought leadership and strategic expertise.
Brett is featured in the The Huffington Post, Harvard Business Review, TheStreet, The Goodmen Project, and Linkedin PULSE (alongside Bill Gates, Jack Welch, Suze Orman, Richard Branson, Mike Bloomberg, and more).
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Working In Venture Growth Lead to helpt start-ups through the 7th largest Venture Fund in the world providing 'World Class Accelerator Growth Training and Mentoring.
7 年Great Artice Brett. Completely agree that content shoud be engaging. I have read this also from a post on Social Media Marketing.
General Manager at Eden Office, Director at Ontask
7 年Moving to a focus on engagement can only be good in the long run
22 Years of Experience as an Entrepreneur, Mentor, Founder, Coach, Consultant, Trainer. Ridiculously good-looking for brief periods of time. Available to take on additional Non-Executive Director & Advisory Board roles
7 年Great post. I guess now that it is all done awhile ago, it becomes more specific as to what people actually do with it.
Trader / All World Negotiator / Finance / M & A / Tax / Audioholic who integrates modern & vintage gear / Audio Vacuum Tube Expert / Audio Systems Designer / High-end Custom Quantum Audio Cable Creator / Builder
7 年Valuable information, thank you.