Why Blaming and Shaming Tourists Will Never Help Combat Overtourism

Overtourism has become a significant issue in many of the world’s most popular destinations, from Venice’s picturesque canals to Machu Picchu’s historic ruins. As crowds continue to grow, so do concerns about the environmental, cultural, and social impacts of tourism. In response, many have turned to blaming tourists, labeling them as the primary culprits for this phenomenon. However, while overtourism is a problem that needs addressing, blaming, or shaming travelers isn’t the solution—and here’s why.

The “Stay Away” Approach Doesn’t Work

In an effort to combat overtourism, some destinations and locals have adopted a “stay away” attitude. Social media campaigns urge tourists to skip certain destinations or suggest that only “responsible travelers” should visit, implying that others are unwanted. While these messages may resonate with a small group, they aren’t effective on a large scale. Encouraging people to avoid entire cities or countries only leads to resentment, misunderstandings, and confusion.

More importantly, overtourism isn’t solely about visitor numbers. It’s about infrastructure, mismanagement, and the broader tourism ecosystem. There are ways to support sustainable tourism without resorting to extreme measures like discouraging travel altogether.

Overtourism Is a Symptom, Not the Cause

The core issue isn’t the tourists themselves but how destinations are managed. Poor urban planning, insufficient regulations, and relying on revenue from tourists contribute to overcrowding and a strain on the environment. Destinations that allow cruise ships to dock directly in fragile ecosystems or promote themselves to millions without adequate infrastructure often bear the brunt of overtourism.

If we focus solely on blaming tourists, we overlook the real problem: systems that prioritize profit over sustainability. Local governments, tourism boards, and businesses need to collaborate on policies that regulate tourism in a way that protects local communities and the environment while still welcoming travelers.

Bad Tourist Behavior: A Misguided Focus

There’s no denying that tourists who behave badly is a concern. From littering to disrespecting cultural sites, these actions can contribute to the degradation of a destination. But focusing too much on these bad tourists risks missing the bigger picture. While shaming tourists for poor behavior may feel satisfying, it’s a short-term solution to a long-term problem.

Instead of blaming tourists for their ignorance, we should focus on educating travelers before they even arrive. Providing clear guidelines about local customs, environmentally friendly practices, and respectful behavior helps set expectations and reduces the likelihood of bad behavior.

Sustainable Solutions: Empower Tourists, Don’t Shame Them

Rather than discouraging travel, we should be empowering tourists to make informed, responsible decisions. Travelers today are more conscious of their environmental and cultural footprint than ever before. By providing resources, encouraging off-peak travel, and promoting lesser-known destinations, we can spread tourism more evenly, alleviating pressure on oversaturated areas.

Local communities also benefit from tourists who are educated and conscious about their choices. By supporting local businesses, respecting cultural practices, and participating in eco-friendly tours, tourists can become part of the solution rather than the problem.

Entry Fees as a Tool to Combat Overtourism

Several countries and cities have started charging entry fees to tourists as a way to control the number of visitors and raise funds for conservation and infrastructure improvements.

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• Venice, Italy: One of the most well-known cases is Venice, which plans to charge day-trippers a fee starting in 2024. This move is designed to discourage mass tourism and reduce the strain on the city’s resources. The fee will vary depending on the time of year, with higher charges during peak tourist seasons.
• European Union (Schengen Zone): Starting in 2024, travelers from non-EU countries (including the U.S.) will need to apply for the ETIAS (European Travel Information and Authorization System). This system will charge a fee of around €7 for visitors to the Schengen Area.? As of 2024, the Schengen Zone includes 27 countries, most of which are in the European Union (EU), but not all EU countries are part of Schengen,
• Machu Picchu, Peru: To protect the historic Inca site, Peru has implemented stricter entry limits and charges fees to visit. Tourists must now purchase tickets in advance for specific time slots, helping to reduce crowding and preserve the archaeological site.
• Amsterdam, Netherlands: In 2020, the city introduced a tourist tax on visitors staying in hotels and vacation rentals. This fee aims to fund projects that alleviate the pressure tourism places on the city's infrastructure and local residents.

Other Strategies to Combat Overtourism

Countries and cities around the world are also adopting other strategies to manage the flow of tourists and ensure sustainable tourism:

1. Limiting Visitor Numbers: Many destinations are setting strict limits on the number of tourists allowed to visit per day. For example, Santorini, Greece, has capped the number of cruise ship passengers allowed to disembark daily, while Iceland has limited access to certain natural attractions to reduce wear and tear on the environment.
2. Encouraging Off-Peak Travel: To reduce the concentration of tourists during peak seasons, some destinations are encouraging visitors to travel during off-peak times. Japan, for example, has promoted its lesser-known regions to help alleviate pressure on cities like Kyoto and Tokyo. Similarly, Barcelona has launched campaigns to spread tourism beyond the summer months.
3. Developing Lesser-Known Destinations: Many countries are promoting lesser-known destinations to help distribute tourists more evenly. For instance, Italy has started marketing smaller cities and rural areas in the hopes of redirecting some of the millions who flock to Venice, Rome, and Florence each year.
4. Stricter Regulations on Accommodations: Some cities have introduced regulations on vacation rentals like Airbnb to control the number of visitors and protect local housing markets. Barcelona has cracked down on illegal vacation rentals, while New York City and Paris have introduced similar regulations to prevent overcrowding.
5. Preservation Programs: Destinations like Bali, Indonesia, are focusing on environmental sustainability by introducing programs to clean up beaches, protect coral reefs, and educate tourists about responsible travel. In addition, New Zealand promotes its "Tiaki Promise," which encourages visitors to function as guardians of the land during their stay.
6. Digital Solutions: Some places are turning to technology to manage crowds. Dubrovnik, Croatia, for instance, has installed cameras to monitor tourist numbers in real time, and Japan has developed apps to inform tourists of less crowded spots during peak hours.

Final Thoughts

Countries around the world are increasingly turning to entry fees and other strategies to manage the pressures of overtourism. These efforts aim not only to limit the number of visitors but also to encourage more responsible travel and ensure that tourism continues to benefit local economies while protecting cultural and environmental resources. By promoting sustainable tourism practices and spreading awareness, these destinations are working to strike a balance between welcoming travelers and preserving what makes them worth visiting.