Why the Best Sellers Don’t Desperately Chase Sales?

In the world of sales, desperation rarely leads to success. The best sellers understand that their confidence in what they sell is paramount. Instead of frantically pushing products, they focus on building trust, inspiring customers, and presenting success stories that resonate.

A strategic approach to sell sets apart the best sellers from the rest.

What is this approach?

1. Confidence (in what they are selling) : The Backbone of Successful Selling

Confidence is the secret ingredient that distinguishes the best sellers from the average ones. They firmly believe in the value and benefits their products or services bring to customers. This unwavering confidence allows them to communicate effectively, address objections, and genuinely connect with potential buyers. Their self-assured approach instills trust and reassurance, making customers more receptive to their offerings.

2. Testimonial Leverage : The Power of Success Stories

Success stories have an incredible influence on customers’ purchasing decisions. The best sellers recognize this and skillfully leverage testimonials and case studies to demonstrate the positive impact their products have had on others. These stories inspire potential buyers, providing them with tangible proof of the product’s value and effectiveness. By showcasing real-life examples, the best sellers create a compelling narrative that ignites curiosity and fosters a desire to experience similar success.

In the past year, my agency has been able to generate atleast one lead a week that is a referral from an existing or a past customer. We are not desperate to sell our services, we only onboard clients we think we can do justice to. We match the value we provide to the amount we charge.

On most days, this strategy wins!

3. Moving Beyond the “Khareed Lo” Mentality

“Kyu khareed le?”

(Why should the customer buy your product?)

What problem does your product solve? Have you been actually able to solve this problem in your existing customers? Are your existing customers satisfied?

Desperation in sales can be detrimental to long-term success. When your content screams “Khareed lo” (Buy now), it repels potential customers rather than attracting them. The best sellers understand this and focus on delivering value, building relationships, and addressing customer needs. They prioritize nurturing connections, understanding pain points, and providing tailored solutions. By adopting a consultative and empathetic approach, they build trust, credibility, and loyalty, resulting in sustained sales growth.

Even though creating urgency (with discounts, limited time deals etc.) is a good sales strategy, a customer can sense when this urgency to sell is driven by desperation.

How many times have you encountered websites/ landing pages who ALWAYS have a timer ticking for some limited time offer.

Move beyond the desperate chase for sales.

1. Your marketing must reflect confidence in your product.
2. You, as a salesperson, must know what you are selling.
3. You should be in touch with existing customers- what they are happy about, what problem has been solved, what the product could not solve. You should know everything.
4. Build a problem aware community > Add value in their lives while you sell
5. Don’t keep putting “revenue hungry” content. Everyone wants to sell but the customers aren’t interested in buying from a “Khareed lo” (without a backstory) company.

Are you a founder or a marketing enthusiast?Let’s connect on LinkedIn