Why being a socially aware brand matters

Generosity is our jam. But while many businesses want to be generous and do good, they don’t have the time to work out how to integrate it into their business for the long term.

We get it. But you're losing customers if you’re not considering your social impact.

We've compiled compelling data about how important your social good strategy is to your business's bottom line. Let’s jump in!

Targeting Gen Z

Gen Z is being called the activist generation. They’re not just looking for products – they’re looking for brands that reflect their values. Research from DoSomething Strategic shows that 76% of young people have either purchased (53%) or would consider purchasing (23%) a product if the brand supports a cause they believe in. Even more telling, 67% have stopped purchasing if a brand’s actions or values don’t align with their own.

Gen Z expects the brands they support to contribute positively to society. And as our next generation of buyers, we need to think about this when it comes to business.

Purpose leads to loyalty

The need to see brand caring isn’t limited to Gen Z. The Zeno Strength of Purpose study (a global study surveying 8,000 consumers from eight countries) found some pretty compelling stats…

- Consumers are six times more likely to protect a company in the event of a misstep or public criticism if they believe the brand has a strong purpose.

- Purpose-driven brands are 4.5 times more likely to be recommended to friends and family.

- These brands are 4.1 times more likely to earn consumer trust.

While “purpose” is one of those words that gets flung around a lot, in its simplest form, it’s having something your brand believes in beyond profit.?

In addition, NielsenIQ’s survey found that 55% of global respondents are willing to pay extra for products and services from companies committed to positive social and environmental impact. And 56% of participants said a brand's social value was a top purchasing driver, with 53% citing community commitment as a key factor.

It goes to show that business isn’t just about transactions anymore. It’s about the part you play in your community.??

Employees love it

Social responsibility isn’t just good for attracting and retaining customers but also for keeping your employees happy. We’ve heard this colloquially from the businesses on our platform, and the data backs it up! According to the Zeno study, 75% of employees who engage in corporate giving programs tend to stay with the company longer. With the workforce in a weird state of flux at the moment, this is a great side benefit.

Based on all this juicy data, it’s not just nice to be a generous business, it’s a must-have. By supporting good causes, giving back to the community, and integrating social responsibility into your brand’s core, you can build stronger connections with your customers, foster loyalty, and drive long-term success.

And if you need a hand integrating social good into your business model, you know where to find us.