Why being forward focused and promoting your business is essential right now

Coronavirus has brought about much change; from the way we work to the way we live. Hopefully, many of these changes are temporary and if there is any good to come out of this pandemic it will be that we have more appreciation for those that have stayed on the front-line, risking their own health, to keep us safe, fed and healthy.

But one thing that hasn’t changed, and indeed, cannot change, is that we all need an economy to come back to and fight back with. Which leads me to the point of this article.

Over the past few weeks, I have read many posts and comments on social media, but LinkedIn especially, about how promoting your business, products and services at this moment in time is both crass and insensitive. Maybe, to some small extent, I agree. People are dying. Healthcare professionals are working under extreme duress and pressure. People have lost their jobs or face an uncertain future. None of this makes for good reading and no one wants to appear to be insensitive or crass in the face of such adversity. But business has to go on. Every single one of us depends in some shape or form on businesses being robust and withstanding a crisis and to do this, we simply cannot hang up our boots and take a few months off. If we do, there is a large chance that we will have nothing to come back to.

Now more than ever, businesses need to be creative, versatile and adaptable. We all need to be thinking about the future and in order to do this, we need to be doing the groundwork now. This means we all need to be promoting our products and services, whether they are needed right now, or will be needed in the future.

As a recruiter, I know that when we have broken the back of this pandemic, businesses will need good people more than ever to secure the future of their companies. And not only will businesses need good people, there will undoubtedly be more candidates that are in need of a new job. I cannot ignore these needs for 2 months while I play in the back garden with my children. I need to be thinking about how I can secure the future for not just my family, and those of the people I employ, but of the businesses I work for and the candidates I support.

So if you see a post from a business or an individual selling a product, promoting a service or raising awareness for their brand, try to view it with an open mind and consider that if we all just stopped and let the world go by, there are going to be harder times ahead than we are facing right here and now.

Stay safe and let’s get creative and supportive of each other.