Why is being active on Social media for HR professionals necessary?

The way companies hire and recruit top talent has evolved over the last few years. It's hard for companies to stand out in the world with top brands dominating immediate interests. Social media recruiting plays a huge role in analyzing and hiring the best talent for a given job.

With social media platforms, HR professionals can stand a chance to be seen, have a specific job shared, and connect to potential great hires.

?Statistics

● Recruiting by social media is growing, with 84 percent of organizations using it currently and nine percent planning to use it.

● While in better team review, eighty percent of employers say social recruiting helps them find passive candidates.

● Seventy percent of hiring managers say they've successfully hired with social media.

● Over six hundred human resources professionals completed the job bites online survey, and the big sites referenced were LinkedIn, Facebook, and Twitter.

?The use of and investment in social media recruiting continues to increase, and traditional online outlets such as job boards continue to decrease.

Despite the increase in social media users, many recruiters and organizations still struggle with exactly how to incorporate social media into their recruitment.

Here are a few steps and tips on how HR professionals can take advantage of social media.

?Ways to leverage Social Media for Effective HR Recruitment

The Right Platform

Determine which social media platforms will work best for your company's recruitment. Who is your audience, and who are you looking to employ? The biggest outlets don't necessarily guarantee the biggest pools of talent.

Also, consider where you want to engage with your audience. Signing up for all available social media outlets may not be the most effective way to reach out to people.

Company Branding

Create an online presence that accurately depicts who you are. Get connected once you've selected the right social media platforms your company is most comfortable with. Provide potential contacts with an accurate idea of who you are and your company's culture. So they'll have a reason to communicate with you and form a relationship.

Branding your workplace and the benefits you offer will give your company a competitive advantage in attracting candidates. A great way to do it is by posting pictures of your workspace, employees and their achievements, etc.

?Two-way Advantage

When a candidate checks your company profile, they understand whether they want to work at this organization or not. It gives them an insight into what will be her future. Hence, recruitment becomes important either way round.

?Get Involved

A large part of any success with social media is involvement and interaction. It stands true if you also want to use social media for recruiting. However, it often takes longer to build a canoe of talent; consider engaging users by directing them to your company website or online employment applications.

Post activities that capture information and generate qualified leads. The people who interact are likely the most interested in your company. By capturing the information, you can save potential candidates' information even if you're not hiring at the current time.

?Support From Experts

Creating a social presence for your company will involve writing lengthy job descriptions. You may also need to write blog posts that link to your website or update older ones.

A full-time HR professional or manager may not have enough time or professional writing skills to write or update content each day. They may feel overwhelmed to do so. In this case, the company can assign this task to professional or in-house content writers to help HR professionals. High-quality writing in posts and blogs will create a superior impression of your company.

Personalize your approach

HR professionals have to connect with people to continue building an online community. Take a moment to connect with people who are interested in your business or industry. Engage in personal conversation when appropriate. You never know who might turn into your next employee.

?Platform Specific Posts

Each social media platform works on its unique features. For instance, hashtags and crisp content for Twitter and descriptive posts and groups on LinkedIn. Make sure you tailor your posts for each platform and use specific features for better impact. Use specific posting times to reach the right audience at the right time.

Optimize Your Posts for SEO

Optimizing your posts for SEO will support your recruitment efforts positively. Using SEO will make sure your posts are noticed and easily found.

For instance, write content over 300 words in length as it is the minimum length required to be picked up by a search engine. Ensure you spell each word correctly and that the posts are grammatically correct.

Use Videos

Videos are increasingly popular in the social mix and will need to form a big part of your strategy. Videos help add authenticity to your company's brand and image and increase awareness among many job seekers. As many job seekers utilize their mobile phones for information and employment opportunities, make sure your social media messages, video engagement, and links are mobile-friendly.

?Final Thoughts

The workforce today is spending time on social media. So, as an HR professional, you need to be where the candidates are. Leverage social media to enhance your HR activities. Think through and get creative in using social media uniquely and get the right recruitments in less effort.