??The "Why" Behind Your Business

Why do some businesses have a line out the door, and another business across the street selling the same product fighting to keep their lights on? ??

I know what that feels like — I have asked myself the same question. Bu how about this after dealing directly with business owners for years and having built already couple of my own ventures, I think finally that the path is clear.

It’s not what you sell, it’s why you do it ??

We all know that is requires an amazing product or service. But this is the true head turner:

?? What truly sets your business apart isn’t just what you offer—it’s the "why" behind it.

Your "why" is your superpower ??

Through my work with entrepreneurs, I’ve seen how powerful it is to have a clear "WHY." When you define and share your purpose:

• ?? Your customers become loyal fans, connecting with your mission beyond your product.
• ?? You attract top talent, people who want to work with you because they believe in what you stand for, not just for a paycheck.
• ?? Your team is motivated by purpose, showing up each day ready to tackle challenges because they’re driven by more than just numbers.

I have helped scores of companies find this magic. Those that define their "why" experience growth not only in revenue but also in the loyalty of the customers and the engagement of the employees.

How do you find your "why"? ???♂?

If you're sitting there thinking, "This sounds great, but how do I actually figure out my 'why'?" Don't worry-you are not alone. So many business owners are in this same place, and it's one of the most common questions I get when I am speaking. Here's how I help my clients find theirs:

1. Ask yourself: What problem in the world do you care deeply about solving? Whether it’s a social cause or a gap in your industry, your "why" often starts with a problem that matters to you.
2. Look to your own journey. What personal experiences shaped the decision to start your business? Often, your "why" is hidden in your story.
3. Get feedback from your customers. They’ll often tell you why they choose you over competitors. Their perspective can reveal the deeper value you offer that you may not even realize.

Bring your "why" to life ??

Once you discover your purpose, it’s time to put it into action. Don’t hide it—your "why" is your biggest differentiator. Here’s how to leverage it:

• Share it boldly on social media. Let your audience know why you’re passionate about what you do. People connect with businesses that have heart and purpose.
• Infuse it into your team culture. When your team knows and believes in your mission, they bring their passion to work, too.
• Let it guide how you serve your customers. Purpose-driven businesses treat their customers with care, and it shows. Customers feel the difference when your actions align with your values.

Ready to take the next step? ??

If this post has sparked something, fantastic-that's a good first step! But if you would like to dig deeper, I am here to assist. In my work as a speaker and consultant, I help countless bueisnesses discover and refine their "why." If you are ready to take your business to the next level, send me a DM. I'd love to help you unlock your purpose and build a business that thrives on more than just sales.

?? Now it’s your turn—what’s the "why" behind your business? I’d love to hear your thoughts in the comments!

P.S.: If you're interested in learning how to make your business more inclusive, I invite you to download my free booklet, which I recently presented at #BMWSuppliersDiversity2024. It's packed with actionable insights to help you create a more diverse and inclusive company. Feel free to grab your copy!

Download Here

#MarcoRios #HispanicSpeaker #BusinessWithPurpose #Leadership #WhyMatters #UnlockYourPotential