The Why Behind the Mission – Owning Your Story for a Deeper Purpose

Like many, you have likely wondered why purpose-driven storytelling is crucial in AClasses Media and in our other channels of communication. In this comprehensive six-part article, we will uncover the reasons behind its importance and why we adopt this approach in AClasses Media, starting with my personal story.

Want to learn more about storytelling? Start by downloading the first chapter of?The Storytelling Mastery .

In addition, I will provide you with useful guides on how to harness the power of your story to attract the right audience as a purpose-driven entrepreneur.

Welcome to part 1 of Owning Your Story for a Deeper Purpose, a six-part comprehensive Article series that helps you dive deep into the power of your narratives as an entrepreneur and how to leverage it in your business and professional life.

This series of publications was extracted from OWNING YOUR STORY, A Five-Step Transformative Journey to Reshape Your Professional and Business Narrative for Success!

See also Owning Your Story: 5 Powerful Lessons from Bryan Stevenson on Identity, Advocacy, and Impact.

If you have not yet joined the program and want to know if this is the right fit for you, I encourage you to take the self-assessment survey. It only takes a few minutes, and it helps us to know if this is the right training program for you.

By the end of the program, you will learn how to reshape your narrative and position yourself before the right audience. That is the promise we make to you.

Assuming you haven’t read through the Storytelling Mastery, a 5-part book series that takes you by the hands through the ABC of storytelling, and probably are hearing about the NBA storytelling technique for the first time, let’s quickly go through the summary.

Summary of the NBA Storytelling Technique

The NBA storytelling technique, which stands for Now, Before, and After, provides a clear framework for creating a compelling narrative flow. This technique emphasizes effective storytelling by establishing a strong connection with the audience, immersing them in the narrative, and building anticipation for what is to come.

By dividing the story into three distinct parts – Now, Before, and After, this method engages the audience at various levels, keeping them emotionally invested and curious throughout the journey.

Unlike the regular chronological order of past, present, and future, the NBA technique starts with the current moment (Now), then moves back to the events leading up to it (Before), and finally looks forward to the future consequences (After).

This approach leverages the fact that we are always most aware of the present moment (Now), acknowledging our history (Before) and anticipating future outcomes (After). Understanding these principles is crucial as it will guide the process of personal exploration throughout this course.

See also Owning Your Story: A Journey to Brand Mastery

I repeat, the NBA storytelling technique is a foundational principle in the 5-part book series, the storytelling mastery. So, I highly recommend you read the series so you can properly examine the different instances that were shared about the technique in nearly all the chapters of the book series. But first, let me share my personal story with you.

How It All Started with Me in Finding a Deeper Purpose

I want to be clear that this is not a situation I can wish for anyone. I am only sharing it with you because this was what led me to find a deeper purpose in what I do today. Learn more about owning your own story by checking out “Own Your Story ” our signature program which offers a structured path to success in less than 90 days.

I was lying in a hospital bed, barely conscious and struggling to understand what had happened to me, and one question kept replaying in my mind: “Why am I doing this?” Life has a way of pushing us into the depths of our purpose, often when we least expect it.

For me, that moment came in 2017 when a sudden medical crisis upended everything, I thought I knew about stability, security, and success.

Before that life-altering night, I was like many others—focused on the day-to-day grind, content with the predictability of my job as a hotel receptionist in Verona, Northern Italy. It wasn’t a glamorous position, but it provided a stable income, and I was grateful for that.

My wife and I were newly married, and we were eagerly awaiting the birth of our son, Efua. Life seemed to be following a carefully plotted course, one that I could see stretching into the future with reassuring clarity.

But all of that changed on August 20, 2017. I was working the night shift, as usual, when I suddenly collapsed at the front desk. The hotel was quiet, the guests were asleep, and I was alone.

Read more at https://aclasses.org/behind-the-mission/