Why B2B Marketing Is More Like B2C Than You Probably Think
Welcome back to another edition of Little Talks with Littlefield Agency where Roop and Sam talk all things B2B digital marketing trends. We hope you and your family had a wonderful and relaxing Thanksgiving. We used the time off to not only eat great food, but to recharge for the last month of the year. We can’t believe we are in the last full week of November. It’s a mad dash to Christmas and our calendar is filled with client travel and end of year festivities before we wrap 2023!
Alright let’s get to it. This week we focus on a really intriguing topic, one that’s near and dear to our B2B marketing hearts:
3 Ways B2B Marketing Is More Like B2C Than You Realize
How are you emotionally connecting to the human behind the business you are trying to engage with? Engage and connect are keywords here. Of course your B2B brand has to sell a product or service at the end of the day, but that decision maker (a human!) doesn’t want to be sold right off the bat. Especially if they have never heard of you before.
Roop and Sam talk about how to build and foster meaningful B2B relationships with your customers, because at the end of the day, the “B” in “B2B” doesn’t stand for “boring”.