Why as a B2B marketer you must re-purpose your content

Are you posting blog links on your LinkedIn company page??Wondering why your?audience isn't engaging much with it?

Here is what you need to know.

Just a decade ago, the content was scarce and attention was in abundance. The current world?is different. The attention is scarce and content is in abundance. And, AI just adds to it.

You have a blog, everyone has a blog. You have a podcast, there are 100s of them. You have a youtube channel, you're competing with tons of entertainment videos. You have eBooks/case studies, how you're going to get them downloaded?

Content repurposing.

With social media, the attention span of your target audience has come down drastically. Does the rise of TikTok strike a cord? We ain't reading content anymore. We're just skimming through it. Stopping at something that catches our attention.

A study conducted by 微软 indicates, the average attention span for online activities, including social media usage, was reported to be around 8 seconds.

If you want an audience?for your movie you need to show them trailers. But, before they want to see the trailers, you need to give them teasers.

You need to build your audience for long-form content with short ones first. You need to engage them one step at a time.

And, this takes content re-purposing.

More about this in our upcoming newsletters. Mark the email as important and stay tuned.

P.S.: Finding it hard to get more B2B leads? A dual marketing?strategy can help. Explore more about it at our website. Link in the comments section.