Why Automation Doesn't Always Mean Replacing Human Employees

Talking to so many different professionals out there, there seems to be a common misconception that "automation" means human interaction is no longer needed. I don't agree with this at all, and I feel compelled to explain why.

There has been a general fear for years that "robots will replace jobs" and eventually we'll have to capitulate to the inevitable reality that robots will do everything. I guess the possibility is there, but don't we (as a human race) have some control and choice in that?

Setting up automation for business doesn't mean you no longer interact with your customers on a human level. It means you're creating efficiency in your operations and sales process.

Automation can:

• Save time with communications
• Move leads and prospects closer to making a buying decision
• Speed up your process and workflows to better make use of your time
• Automate "to do" actions so there is less chance you'll forget something important

Time is money. If you can reduce the small tasks and replace them with automation you're saving time to handle other things that have a higher priority. Spend less time = make more money.

When you think about it this way, "automation is your friend." It is there to help you to be more efficient and run your operations better. It works alongside humans, to make their jobs easier and improve the business process in general.

Go ahead, make automation your friend...trust me he's cool to hang out with.

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