Why Authenticity Matters in a Saturated World

Authentic. Merriam-Webster’s word of the year in 2023. I like to think I was ahead of the authenticity trend, after all, I launched my first business, Patient Authentic, in 2020.

At its core, authenticity is about taking away the filters and facades and embracing who you are without compromise. It’s the prerogative to show up as your genuine self, without being swayed by outside forces.

Why does authenticity matter so much in today’s business world?

Authenticity Stands Out

Showing up as you are is a powerful tool. With the fast pace of today’s world and so much content we consume daily, it’s becoming harder to get noticed. Authenticity cuts through the noise because you contribute your unique point of view rather than replicating the generic.

Generic is meant to appeal to the masses, but we know that when you speak to everyone, you actually end up speaking to no one. On the other hand, authenticity appeals to your target audience, whether that’s a hiring manager, a business collaborator, or a client. This can sometimes mean ruffling feathers, but taking a stand and sharing your mission, vision, and values will always be worth it because you’ll find the right people and opportunities.

Authenticity Connects

In traditional business, you’d see a lot of men in black and navy blue suits sitting around a conference table. That’s in stark contrast to what I bring to business, and it’s part of the reason Patient Authentic has been so successful.

I walk into our patient advocacy workshops as my full self: with my fur, leather, and sparkles on. I present myself professionally, but still casually, and this disarms people in what could be an otherwise intimidating environment. By showing up in rooms full of patient advocates as my authentic self, I show others that they can do the same.

As a result, people don’t have to put on a facade around me and we are able to connect more deeply and get to the heart of our purpose more quickly. They feel safe to share their stories and their ideas, and this leads to deep and fruitful conversations.

Authenticity Inspires

Your story could be exactly what someone else needs to hear. Maybe they need hope for a better future, advice to navigate a tough situation, or simply to feel less alone on their journey. Whatever you have been through, I promise you, your story has the power to inspire others, and there is no better feeling than knowing that through your struggles you can help someone else.

Authenticity Creates Confidence

There is power in owning your narrative and sharing it with the world. So many of us feel like we have to hide our imperfections or quirks, but when we share our authentic selves, we come to realize that we can embrace those things that make us unique. We’re all only human, and we should be confident in who we are and what we bring to the table.

When you gain the confidence to be yourself, you will be less afraid of rejection, failure, or judgment.

Authenticity Cultivates Fulfillment

Living authentically creates a sense of fulfillment because you become aligned with your purpose in life. Conforming to the expectations of others is draining and shifts focus to seeking validation from others. Ground yourself in your truth, and you’ll live a life that feels meaningful and purposeful.