Why Authenticity Matters More Than Ever In 2023, Meet TRWAC CIC & More ????
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When we first thought about launching the Jetpack Journal, we were not sure if we expected it to be as well received as it has been!
Each and every one of our subscribers is like a personal friend with who we can share interesting news, tips and tricks to help them get the most out of their marketing.
So don't worry, we're not going to be holding back in 2023. We want to provide more value!
Speaking of value, this week we're taking a dive into authenticity.
It's a big word, right? It has definitely been a buzzword in 2022 but what does it really mean for businesses like yours in 2023?
Scroll down to read more ??
In branding terms, authenticity refers to how open, transparent, and true a business is to what they talk about and sell (and we should definitely care!)
88% of consumers stated that authenticity is a major deciding factor when it comes to choosing a brand to support (Stackla, 2021). We know that authenticity is a key factor in the buying decisions of millennials and Gen Z so if you’re after them, it's super important!
A study undertaken by History Factory (an industry-leading agency) in 2018 revealed that 90% of millennials & 85% of Gen X rank authenticity as the most important brand factor. As for Gen Z individuals, who grew up in the era of digital marketing & online advertisement, it’s safe to assume that percentage will rise even more.?
This is why modern brands have a responsibility to display their values and authenticity through products/services, actions & marketing campaigns.?
Being authentic and transparent naturally leads brands to engage in issues that showcase their brand values. Selling a product/service isn’t enough anymore, consumers want brands to continue using their platforms to bring results.
They want brands that commit to a positive change and give them a reason to believe in what they offer.?
In a survey done by Edelman, 86% of consumers expect brands to take one or more actions beyond their product and business.?
This includes donating to good causes, addressing societal problems & humanitarian crises, and of course, supporting local communities,?
Consumers want to align themselves with brands they feel represent them best. By showcasing your brand values across your product offering and marketing, you will instantly attract the ‘perfect’ customer. Job done!
In 2023, brands should strive to further establish their authenticity. There’s no need to mask imperfections & shortcomings anymore, especially when they prove to be useful for connecting with your audience on a deeper level.?
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Combine your brand values with authenticity, and your business will turn into a magnet for loyal customers.
Click here to read the full blog.
Introducing The Rebel With A Cause (TRWAC) CIC
Did you know that people of Black and Asian descent have to wait 6 months longer for organ donations in the UK than any other ethnicity? That's a crazy statistic.
You won't be surprised to hear that people of Black heritage represented 2% of deceased donors but 10% of the waiting list either.
The Rebel With A Cause (TRWAC) CIC was founded to combat the underrepresentation of BAME communities within the blood and organ donation registers.
Founded by the wonderful Adebomi and Makeda, who have their own stories about blood and organ donation, the organisation is working on their #ujimakeepthebeat2 project with young people in Bristol to raise more awareness.
We feel really privileged to help TRWAC on their mission and help them save lives.
If you would like more information, visit their website > https://www.trwac.org/.
This week's must-reads ??
This week's popular podcast ???
The Charity Digital podcast looks to inspire and educate, and connect charity pros to the latest trends in the (sometimes) scary world of 'digital'. They discuss poignant topics, pain points, and success stories. A gem of a podcast for anyone in the third-sector space!
Listen to the latest episode on developing an environmental policy here
Ok…don't worry we're done now! That was fun right? ??
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We'll see you next time ??
Helping charities maximise impact through digital marketing ?? | Award-Winning Entrepreneur ?? | Managing Director @ Jetpack Marketing | Charity Trustee | School Governor
2 年Being authentic has never been more important! Consumers (esp Millennials and Gen Z) want to connect with a brand. They want to know their values are shared and they are seen!