Why Authenticity Matters in Branding?

What does authenticity mean to you?

Authenticity is a personality trait characteristic of true, genuine people and brands that do not hide what they think, feel and desire. They are welcoming, always willing to help; They are confident, do not give up on their principles and are not intimidated in expressing ideas and opinions. How to be an authentic person? Authenticity is characterized by genuineness and fidelity to the truth. For a person to be authentic, they must understand and act in accordance with their own personality, values and worldview.

Authenticity is also linked to our self-confidence and self-esteem. An authentic person is easily identified by the good vibe and self-esteem they exert when arriving somewhere and touching the lives of others. The way you expose yourself, act and behave arouses admiration, confidence and makes others feel comfortable in your presence, as you are not bound by prejudices or judgments that normally “hold back” or “shrink” many types of people.

1. Knows how to express your ideas

2. Follow your intuitions and desires

3. Respect themselves

4. They value others

5. You know each other well

6. They take care of themselves

7. They don't judge

8. They are honest

9. Originals

10. They know how to change

Authenticity means erasing the gap between what you firmly believe inside and what you reveal to the outside world.

What is authenticity at work?

This involves being honest about your abilities, limitations and expectations, as well as acting with consistency and transparency in all your professional relationships. What does it mean to have an authentic style?

An authentic style is one that reflects your personality, tastes and preferences. This doesn't just mean following fashion trends, but creating an image that shows who you really are, valuing natural beauty, skin tone, physical features, among others.

What does authentication mean?

The topic of authenticating an individual, entity or object is not new, given that the word "authentic" comes from the Greek "authentikos", which means "original, genuine".

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What is emotional authenticity?

Be authentic to yourself: Emotional authenticity involves honoring your true feelings and communicating them assertively when necessary.

How important is it to be authentic?

How do I know if I'm authentic?The simplest way to understand whether a person is authentic is to take stock of how they see themselves and how they are seen by others. Also analyze how much you do or say things just to please others.

• What activities I do show who I really am?
• How often am I influenced by others?
• When was the last time you made an important decision with confidence?
• What kind of person am I in public?As we can see, this personality characteristic is complex and requires self-knowledge.

When answering the questions above you need to be honest with yourself. And this is one of the main challenges in becoming someone authentic.

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Ana-Pologetically you! It Is Soul Good!