Why Authentic Stakeholder Management Is Essential for Major Project Delivery
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Why Authentic Stakeholder Management Is Essential for Major Project Delivery

Do you know what a total nightmare is? Trying to manage a huge project without actually talking to the people involved. It's like putting together a puzzle without looking at the picture on the box.

So many things need to happen, and so many people must be on the same page. You're just asking for trouble if you're not talking to them.

Even if you have the fanciest project management tools, they won't help if you're not communicating with your stakeholders.

So, let's chat about what it means to have genuine conversations with the people who care about your project.

Why is Communication so Important, Anyway?

Talking to your stakeholders is super important for any big project. Stakeholders are people who have a stake in how the project turns out – like team members, customers, partners, sponsors, vendors, and the general public.

Getting everyone on board is sometimes even more complicated than actually doing the project. That's why it's crucial to ensure everyone knows what's happening; when its happening and how it will affect them.

Good communication is like the glue that holds a project together. Things go much smoother when everyone knows what's happening and trusts each other.

But if there are mixed messages, people can lose trust quickly, and getting them back on track can be challenging. A project can quickly go off the rails, leading to bad press, delays, and unexpected costs.

So, staying consistent in your messaging can help build confidence and improve your overall experience.

To ensure everyone's in the loop, you should share important info with all stakeholders, consistently.

Sometimes, crucial details get lost or overlooked, and that can create problems down the line. Let's discuss some key things you should include in your stakeholder communication.

●??????The Project's Purpose

When discussing the project's purpose, it's crucial to articulate the overall vision and desired outcomes. Help stakeholders visualize the end goal by clearly and concisely explaining why the project matters, how it aligns with their interests, and what benefits they can expect.

To maintain a conversational tone, you can share relatable examples or anecdotes illustrating the project's impact. Encourage stakeholders to ask questions and provide feedback to foster a sense of ownership and collaboration.

Remember, the more connected they feel to the project's purpose, the more invested they'll be in its success.

●??????Clear Roles and Expectations

Having well-defined roles and expectations is essential for smooth project execution. Start by clearly outlining each stakeholder's responsibilities and the project's timeline.

Use simple language to describe tasks, deadlines, and milestones, and ensure all stakeholders have access to this information.

Keep the conversation going by regularly checking in with stakeholders to address concerns, clarify expectations, and discuss any changes to their roles or responsibilities. Open communication channels, such as meetings, email, or project management tools, can facilitate this process.?The role of Social Media is important in distilling information to a broad audience.

Additionally, share project updates, setbacks, and successes proactively to create a transparent environment where stakeholders feel valued and informed.

By fostering an open communication and accountability culture, you'll empower your team to work together effectively and drive the project toward its goals.

●??????Measuring Success

To effectively measure success, it's vital to establish clear performance indicators that reflect the project's objectives. To get started set SMART (Specific, Measurable, Achievable, Realistic, and Time-bound) goals for each stakeholder, ensuring they are aligned with the overall project milestones.

To maintain a conversational tone, engage stakeholders in discussions about the performance indicators and invite their input. This can help to create a sense of ownership and foster collaboration.

You could also share examples of how other projects have successfully measured success or anecdotes about overcoming challenges in performance measurement.

Regularly review and track progress toward these goals, providing constructive feedback and celebrating achievements.

Acknowledge individual and team contributions, which can boost morale and motivate stakeholders to maintain their efforts.

It's All About Real Conversations with Stakeholders

Genuine communication with stakeholders is super important if you want your project to succeed. It's more than just sending emails or having meetings.

It's about listening to people and understanding their needs, concerns, and ideas. This helps build trust, which is key to getting things done.

Ensure you take stakeholder feedback seriously and keep an open, honest line of communication. Share updates on project progress, potential risks, or issues, and always be open to feedback. After all, it's the least they deserve.

Harnessing the Benefits of Open, Honest Stakeholder Dialogue: Achieving Successful Major Project Delivery

Do you know what can make or break a major project? It's not just the budget, the resources, or the team. It's having open and honest conversations with your stakeholders.

Yes, that's right! When everyone involved can speak and share their thoughts, it's like a magic recipe for project success.

So, how can we harness the power of genuine stakeholder dialogue? Let's break it down.

First, you must create an environment where people feel comfortable speaking up. That means being open to feedback, even if it's not what you want to hear.

No one's perfect, and we all have room to grow. So, listen to your stakeholders with an open mind, and be willing to make changes based on their input.

Next, make sure everyone's on the same page. It's not enough just to talk – you've got to understand each other. It means taking the time to explain things clearly and address any concerns or questions.

When people know what's happening and what's expected of them, they're more likely to be engaged and committed to the project.

And don't forget about transparency. When you're open about project progress, potential risks, or any issues, it helps build trust with your stakeholders.

This can lead to better collaboration and problem-solving. Plus, it shows that you respect and value their opinions.

But the real secret sauce to harnessing the benefits of open stakeholder dialogue? Empathy.

When you put yourself in your stakeholders' shoes and truly understand their needs, concerns, and ideas, you can make better decisions that consider everyone's best interests, in my experience that’s a win-win for all parties involved.

I’m interested to hear from you about your experience with Stakeholder engagement on your projects.

Andile Mathonsi

Pr. CPM, Pr. Tech Eng

1 年

Really insightful stuff. I particularly found the part about genuine communication to be valuable.

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Michael Staunton

Engineering Manager | Suburban Rail Loop CPEng FIEAust

1 年

Thanks Mark for a good read. “Empathy” also helps in the power / rights / interests model where a focus on understanding interests leads to win-win outcomes.

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I very good read Mark. Some key principles in there. I've been criticised for promoting "empathy", but empathy is the deepest form of understanding another. Like many of these principles, many project professionals are aware of them but struggle to know How to apply them in practice. Technical and process skills are less than sufficient on projects without interpersonal skills. Until we take them seriously, performance will continue to struggle. Thanks for the post.

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Serena Middleton

Communications Specialist

1 年

Great piece Mark!

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