Why Attending or Exhibiting at an Expo/Tradeshow is invaluable to your business

Trade show or a Business Expo is an event where businesses that are involved in a certain industry gather to exhibit or attend to promote and learn about current trends and opportunities/products/services that are available to start, grow or expand a business.

Below are the reasons why anyone in business or looking at starting a business must make it a point to attend.

• Open Your Eyes to growth potential

We don’t know what we don’t know. There are times, we run our business doing just what we do. We do our marketing, record keeping, printing etc the way we have always done it. Attending expos, can open our eyes to opportunities, technology and people who can make that ‘task’ so much easier which could save you money & time. Again, when you save money and time, it means we can spend more time with our family, be more productive, go for holidays and the benefits are endless.

• Best Advice & Accessibility to Great Minds

These expos attract some great minds in business, CEOS and GMs of large organizations who are usually hard to make time with. The government uses these opportunities to offer help whether you are a start up or looking at expanding into other countries. It’s amazing brainstorming and pitching our ideas to them to receive feedback and also they love putting you in touch with someone who can help. These referrals are just pure GOLD!

• Contacts with proactive people

Irrespective of whether you are starting up or already in business, there is no better way to meet a diverse range of business people in one place.  Ultimately, these are the proactive people that are like minded and serious about growing themselves and their business, hence they have made time to be there. Every business needs contacts and referrals, whether it is an accountant to set up a business, bookkeeper to manage your BAS, printer to do your business cards, webdesigner and apps for your business, banks to show you what product may suit your business best, phone plans that suit you or your fleet, investor opportunities etc.

• No Obligation to Talk or Buy

Unlike a networking function where you attend to meet and are obligated to talk, expos can suit all types of people whether you are an introvert or an extrovert. You can simply walk around, checking out exhibitors and their products/services J

• Receive best promos and offers… may be even win a holiday

It is very much a norm for exhibitors to offer freebies, offers, goodies and special promos at their stand. Firstly, they would like to stand out, they want you to remember them when you leave and ideally they want to interest you in their offer on the day. So, if you already know you are looking for as an example, a virtual office space, photographer for your professional shoot, bookkeeper, online marketer or even a business course, there’s a good chance you may score a really good promotional offer on the day.

 To attend the Nifnex Business Expo and avoid a $20 door fee, register online for FREE. https://www.eventbrite.com/e/nifnex-perth-small-business-expo-2016-tickets-22192231562

On the flip side, exhibitors have an enormous opportunity at expos. Especially the Nifnex expos, as it doesn’t cost an arm and a leg. Usually $200-$500 (quicker you book, the more you save). 

• Opportunity to be precise and generate highly targeted or extremely generic business leads

Organisations have an opportunity to be extremely selective or be extremely generic with their lead generation based on what they choose to do and their objective at the expo. You are meeting people face to face and conversing with them. So, opportunities are endless.

• Customize your product/service offering including pricing strategy

Many businesses offer products based on what they know. Sometimes what the market needed a year ago is not what they need /want now. Converse with attendees, show them your offering, see if their problem is what your product is solving. A great way to work out your pricing strategy.

• Test Market Needs

Where and how else can you do a survey and have an in-person questionnaire completed with your target audience?  Whether you are looking at launching a new product, new business arm or fine tune your offering, there is no better to do it as cost effectively and efficiently as at the Nifnex Expo.

• Save money on Exposure & Marketing; Immediate ROI

Promoting and letting your target audience and influencers know what you do through TV, Print, Radio can cost you usually in thousands. An expo stall can do just that for a fraction of the cost. Again, what better way than a walkie talkie ad so prospects can see your enthusiasm, passion and service in person. Plus, great to see their reaction and get immediate feedback and not to mention possibility of an immediate sale.

• Build Social Media Content

Having a social media page is not enough these days. You need followers, interaction and engagement. You can only do that through content. Imagine doing video blogs, feedback, testimonials etc straight from your stall on your phone. It increases engagement and humanizes your business.

To book your exhibitor stand at $299 (only 15 left) click on the below link: https://www.trybooking.com/185972

8th July 2016; Ascot Raceway 10am -6pm

Check out the video highlights from Nifnex Expo 2015: https://www.youtube.com/watch?v=DvxHK15jdSI

These are only part of the benefits. There are many many more….. Feel free to comment below if you can think of any more ideas.