Why Asking for Referrals Aren't Enough for Your Interior Design Business

You ask someone you know for a client referral.

"If you know anyone in your network that needs interior design, let me know. Here is my contact."

They said: "Sure, of course I will."

And sometimes, you never hear back from them. You think "maybe" they have forgotten to refer you.

But in fact, a good referral conversion rate is only around 2%.

In 98% of the cases, your referred prospects dropped somewhere in the pipeline. When they browse your Instagram, or website, or look at your brochure - it could be anything.

If you want to increase your conversion rate, you need to start with a stronger business presence.

The 3D visualization of your design.

Why?

• It's an asset that you have with you before your project is even completed.
• It's a benchmark that many high-valued clients expect to see in the service you offer.
• And unlike copyrighted photos, 3D visualization belongs to you and it lasts a lifetime.

What 3D visualization do you need to ensure a strong and convincing interior design business presence?

1. Hero Visual:

Where should you put it?

Website banner, social media cover, or brochure centerpiece.

What it is?

A strong, unforgettable visual of your best project that speaks right away:

• What you design
• Your design segment
• The scale of your design
• Your signature design style

2. Storytelling Visuals:

Where should you put it?

Blog posts, case studies on the website, or a carousel on your social media feed.

What it is?

A series of images that delve deeper into a specific project, showcasing:

• Client's perspective on your design space
• How they interact with your design space
• How they navigate around the space

In this series, your focus lies on highlighting functional features, textures, and the overall ambiance to create a compelling narrative.

3. Cinemagraph

Where should you put it?

An exclusive QR code in your referral campaign email. Or next to your testimonial on the website, or an Instagram reel.

What is it?

A short clip of your design space with subtle movement such as swaying curtains, flickering flames, and smoke flying from the chimney to take your storytelling to the marketing level. It proves:

• How you can connect your design emotionally to the viewer.
• You have the capability to offer powerful marketing assets for their dream projects.

By investing in 3D visualization, you empower yourself to connect with potential and increase your chance of becoming the perfect fit for both your referrals and direct leads.

After all, in the world of interior design, first impressions are everything, and a picture (or in this case, a 3D visual) is worth a thousand "maybes."

See you next time,

Selena Tran

Co-founder & Studio Head of TWG Studio

P.S: You want to win the hearts of your clients and grow your design business. You need storytelling 3D visuals to help you. Where should you start? DM me for a FREE Quality & Pricing Guide Selena T.

P.S.S: Know someone in your network who needs our storytelling visuals? You will receive a commission for any client you successfully refer to us. DM me for full details of what you can get.