Why Aren’t Your Job Adverts Attracting the Right Candidates?
There are many reasons that a Job Advert could fail to bring in the right calibre of candidates, from the actual contents of the Advert to where in the world (wide web) you are advertising. Luckily for you, we’ve figured out some of these reasons and can help you to attract some more, great candidates.
Where Are You Advertising?
If you aren’t advertising your role in the right place, the perfect candidates aren’t going to see the role, so aren’t going to apply. If you’re advertising a Plumber role on a Job Board intended specifically towards Admin jobs, chances are your advert will receive no relevant applications (this is an exaggerated example, if you’re planning on advertising a Plumber role on an Admin board, you may want to pass the Recruitment to someone else).
If your role is really specialist, you may want to advertise it on really specialist boards. If not, you may want to get some help with your advertising, from a company who knows how to recruit perfect candidates, and where exactly they will be.
Is It Properly Optimised?
Optimisation literally means “making the best or most effective use of a situation or resource” so it is crucial for having a successful Job Advert.
When optimising a Job Advert, there are certain things to think about, the main one being keywords and how many times you use them. Search engines rank pages according to how relevant they are, and they are deemed relevant according to how many times keywords are featured. So, if you repeat the job title multiple times within the Advert, it will be more visible on Job Boards. However, don’t repeat the title too many times, a Job Advert made purely of the words “Support Worker” probably won’t do the trick.
Also, you need to think about the people you are trying to reach. If you were thinking of applying for this job, what would you search for? Job titles shouldn’t be too complicated, but if the role is really specialist mentioning one key skill could help to attract the right calibre of candidates. This means that instead of only advertising for a Developer, you could specialise the title for a Front-End Developer or PHP Developer.
Does Your Advert Sell Your Job Properly?
Are you doing a good job of selling the job you want your perfect candidate to apply for? If not, your perfect candidate probably isn’t going to apply. Don’t forget that you are competing against thousands of other jobs, especially if you are advertising in a big city like London. This means that your position needs to sound like the best thing possible for your dream candidates, or they’ll probably apply to your competitors’ roles instead.
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I hope that this has given you some idea of why your adverts may not be attracting the right candidates! To read the rest of this blog post and find out some more potential reasons, check out our blog: https://blog.crunchposter.co.uk/why-arent-your-job-adverts-attracting-the-right-candidates