Why Applying Online Is A Waste of Time (And, How Backchanneling Can Help)

As a former recruiting executive, I hopped to the other side 20 years ago to become an advocate for YOU, the worker. I write weekly on LinkedIn about topics that help people build better careers. Thanks for reading - I'd love it if you decided to follow my newsletter by hitting the subscribe button above!

In today’s competitive job market, applying for jobs online has become the norm.

Right now, many job seekers are finding this approach often leads to frustration and disappointment. The sheer volume of applications means that your resume can easily get lost in the shuffle. If you're tired of endlessly submitting applications and never hearing back, it’s time to consider an alternative strategy: backchanneling.

The Online Job Application Black Hole

When you apply for a job online, your application typically goes through an Applicant Tracking System (ATS) before it even reaches a human eye. Moreover, popular job postings can receive hundreds, if not thousands, of applications.

I had one VP tell me two weeks ago that he got over 3,000 applications in 48 hours for client success role his team posted, leading to them taking down the posting online. The odds of standing out in such a crowded field are incredibly slim.

The competition is fierce, and the traditional online application process doesn’t give you an opportunity to showcase your unique skills and personality. Instead, you’re reduced to a list of qualifications on a digital form. This impersonal process is not only discouraging but also inefficient.

Introducing Backchanneling

Backchanneling, a technique I coach on often, offers a more effective approach to landing job interviews. Think of it as taking an alternative route to a destination when the main road is too congested. Just as you might use a side street to avoid traffic, backchanneling allows you to bypass the crowded online application process and connect directly with decision-makers.

How Backchanneling Works

Backchanneling involves leveraging your network to get your resume in front of hiring managers through informal channels. Instead of submitting your application into the digital abyss, you use connections to gain insider access to job opportunities. This might mean reaching out to a friend who works at the company, connecting with someone in a relevant professional group, or even engaging with the company’s content on social media to build a relationship.

By establishing these direct connections, you can present yourself as more than just another applicant. You have the opportunity to demonstrate your enthusiasm for the role and the value you can bring to the company. This personalized approach can significantly increase your chances of getting noticed and landing an interview.

Why Attend My Free Training On Backchanneling

If you’re a frustrated job seeker tired of the online application grind, you should attend my free training session, “How To Get A Job Without Applying Online.”

I'm going to be hosting it with my teammates from McCoy who specialize in helping professionals share their career stories with hiring managers.

Here are are three compelling reasons why this training is a game-changer:

1. Learn Proven Strategies: I've helped thousands of professionals land jobs by teaching them how to effectively use backchanneling. In this training, you’ll learn actionable strategies that have been proven to work in today’s job market.

2. Stand Out from the Competition: The training will show you how to differentiate yourself from the masses of online applicants. You’ll learn how to build relationships with key decision-makers and showcase your unique strengths and experiences.

3. Gain Insider Insights: I will share insider tips on how hiring decisions are made and what employers are really looking for. This knowledge will empower you to approach your job search with confidence and clarity.

Don’t let the overwhelming competition and impersonal nature of online applications hold you back. Embrace the power of backchanneling and take control of your job search. Sign up for my free training today and discover how you can land your dream job without ever applying online.