“Why am I seeing this ad?” Meta Updates Ads Transparency Measures
To make it easier to find the ads controls, users can now access Ads Preferences from additional pages in the “Why am I seeing this as?” tool.?
Meta has announced a new set of measures aimed at increasing the transparency of ads on its platform. The move is part of the social media giant's ongoing efforts to provide users with more control over the content they see and engage with. This is the latest update to the “Why am I seeing this ad?” tool.
Following the recent update, the “Why am I seeing this ad?” tool on Facebook will include:
What do the changes mean for advertisers??
Meta believes that these changes will help users better understand the data behind the ads they see and enable them to make more informed decisions about the content they engage with.
Meta's efforts to enhance transparency on its platform came amid growing concerns about the role of social media in shaping public opinion, and the potential misuse of personal data. There has been intense scrutiny in recent years over the handling of user data, the spread of disinformation and hate speech, and its role in shaping public discourse.
Committed to utilising user data responsibly?
Meta are committed to using the machine learning models responsibly. They have established a third-party fact-checking program, and introduced the use of artificial intelligence to detect and remove fake accounts and fraudulent content. These new and improved tools will enable users to better control their privacy settings. The changes made to “Why am I seeing this ad?” reflect the feedback received by Meta and have the overall goal of total transparency to users. Meta have stated these will continue to improve their ads transparency offerings to provide users with a better understanding of how they use data and technology to show ads.
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Meta is committed to providing users with the tools and resources they need to navigate the platform safely and responsibly. They have also acknowledged the importance of working collaboratively with users, advertisers, and other stakeholders to create a more open and trustworthy online community.
"We believe that transparency is the key to building a safer and more responsible digital world," the company said. "We will continue to invest in tools and initiatives that enhance transparency, promote digital literacy, and enable users to have greater control over the content they see on our platform."
The updated version of “Why am I seeing this ad?” is rolling out globally on Facebook first, with plans to expand to Instagram in the future.?
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Read more here- https://about.fb.com/news/2023/02/increasing-our-ads-transparency/?
Digital Marketing Manager. Specialising in campaign/ project planning, management and execution, content creation, organic social media, paid social and search, influencer marketing and business operational tasks.
2 年Love this, hopefully, I can stop telling colleagues that no, your phone is not listening to you... ??