Why "Always Be Closing" is WRONG

Once upon a time, I was scrolling through my Facebook feed and I saw a question post that asked "What's the biggest misconception that a coach has taught you?"

?....

So I replied, "Always be closing is a myth. You should always be CONNECTING."

Then I got a reply from a guy named "Chaitanya" who strongly disagreed with me…

"WHAT?! You should ALWAYS be closing!" He said...?

But even though we disagreed, he started following my work and we began talking.

And slowly, he started to see the value in my focus on connecting instead of closing.

He confessed he was having frustration in his connections with people. Personally and professionally, he wasn't able to achieve the kind of effortless "flow" that he desired with people. There was a lot of friction in his interactions.

Upon hearing this, I immediately understood what his problem was.

I told him he was too focused on the OUTCOME.

He was approaching all of his business and social interactions from a place of trying to GET something from the other person — money, validation, a favor, etc.

And I explained that this selfish attitude — focused on getting instead of giving — was the reason his interactions weren't flowing smoothly.

But I could tell he was still a bit skeptical. For years, he had drank the "kool aid" of the sales gurus, who tout "always be closing" as sacred gospel.

The key to success in sales, as the gurus say, is to be fiercely determined to make the sale at all costs.

To push relentlessly for the sale, and never take "no" for an answer.

So naturally, Chaitanya was reluctant about dropping that "always be closing" mindset.

But his intuition told him that there was something profound in what I was telling him.

So he trusted his gut, and decided to enroll in the mastermind.

And even I was shocked by how quickly things turned around for him…

Because just two days later, he got on a call with a prospect…

And instead of trying to sell them, he just focused on personally connecting with them.

Like magic, the interaction flowed smoothly from start-to-finish.

At the end of the call, the prospect FELT his sincerity, and wanted to go deeper by working with him…

And Chaitanya ended up enrolling his first client just 2 days after he started my program.

Over the next few months, he ended up paying off the whole tuition for my coaching and he made nearly double his investment in profit.

And he got to a place where he felt confident connecting with people and helping high-ticket clients create change in their lives.

All because he opened his mind to a different way of doing things…

And decided to DROP the "old way" of doing sales, in favor of a new way.

So if you still think the key to success in sales is to "always be closing," remember Chaitanya's story.

The old way of doing sales is dead.

Because the old-school sales gurus view people as just a means to an end. A goal.

For them, a person isn't actually an individual. They're just a money sign ($$$), a goldmine waiting to be excavated and extracted.

But the irony is that there's no easier way to scare a prospect off than to broadcast that you actually DON'T CARE about them, and only want their money.

But that's exactly what you communicate when you go in with the "always be closing" mindset.

So if you're still in this old sales paradigm…

Drop it.

Stop trying to close people, and start trying to connect with them.?

It will transform your life.

Just like it did for Chaitanya.

With love,

Dave