Why AI is Wrecking Your Copy (and How to Fix It Before You Sound Like a Robot)

Let’s be real. AI has completely changed how we write. I can’t scroll through my feed without seeing posts that are clearly AI-generated. You know the ones... packed with unnecessary emojis, way too formal, and sprinkled with words like demystify and delve (seriously, no one talks like that).

And as someone who’s been in digital marketing for 20 years, I feel for the real writers out there. Copywriters were the first ones to get hit when AI entered the chat. Suddenly, everyone thought they didn’t need a copywriter anymore because “ChatGPT can just do it for me.” Spoiler alert: It can’t.

A great copywriter doesn’t just write words. They make you feel something. They make you want to buy, trust, and connect. AI, on the other hand, is turning content into a lifeless stream of generic nonsense. And that’s a huge problem for business owners trying to stand out.

That’s why I brought in copywriter Jamie Caroccio to talk about what’s happening in the world of AI copy and how you can still write persuasive, personality-packed content without sounding like a robot.

AI is Making Everyone Sound the Same

Jamie put it perfectly. The way you show up in front of your clients, the way you build trust in real conversations... that’s what you need to translate into your marketing. But instead, AI has turned everything into the same cookie-cutter copy.

Why? Because people are treating AI like a shortcut instead of a tool. They type in, "Write me a LinkedIn post about my business," and then hit copy-paste without giving it a second thought.

The result?

• Overly polished, way too formal writing
• Posts that don’t sound like you at all
• Content that feels weirdly robotic and disconnected

And worst of all... it doesn’t convert. Because no one buys from a brand they can’t connect with.

Copywriting is More Than Just Words. It’s Strategy.

Here’s the thing. Writing great copy isn’t just about slapping words together. It’s about positioning, messaging, and psychology.

Jamie has spent over a decade helping business owners write copy that actually sells, and she broke down exactly why AI can’t do this job alone.

?? Copywriters understand emotional triggers. AI can summarize facts, but it doesn’t understand why someone makes a purchase. A real copywriter knows how to write in a way that speaks directly to your audience’s problems, desires, and objections.

?? Your brand voice isn’t one-size-fits-all. AI-generated copy often sounds fine, but fine doesn’t cut it. It doesn’t have the quirks, humor, or personality that make your brand yours.

?? People don’t connect with brands. They connect with people. No matter how advanced AI gets, it can’t replace real, human connection. And in 2025, your personal brand is everything. People want to buy from people they trust.

This is why CEOs, coaches, and business owners need a personal brand. It’s no longer enough to hide behind a company name. You need to show up, build relationships, and be the face of your business.

How to Use AI Without Losing Your Voice

AI isn’t bad. It’s just being used the wrong way. So if you don’t want to sound like every other ChatGPT-generated post out there, here’s what you need to do.

1. Start with Your Unique Message

Before you ever touch AI, you need to be clear on your messaging.

• Who are you talking to?
• What makes your brand different?
• What emotions do you want your audience to feel?

If you don’t have this dialed in, AI will churn out generic garbage.

2. Train AI to Sound Like You

AI isn’t going to magically understand your voice unless you tell it how. Jamie’s biggest tip? Feed it your own writing and tell it what you don’t want.

• Upload your past blog posts, emails, or captions so it can analyze your tone.
• Give it strict boundaries (e.g., “Never use emojis” or “I never say ‘delve’”).
• Use AI to help refine, not replace.

AI should enhance your writing, not erase your personality.

3. Use AI for Ideas, Not the Final Draft

Think of AI like an intern. It can help with brainstorming, outlines, and first drafts, but it needs a human touch before anything gets published.

Instead of copy-pasting AI content, edit it. Make it sound like you. Add humor. Remove the weirdly corporate phrases AI loves to sneak in.

4. Hire a Copywriter If You Can

At the end of the day, AI isn’t a copywriter. It can help a copywriter, but it’s never going to replace one.

A great copywriter (like Jamie!) will:

• Take your ideas and turn them into compelling, personality-filled content
• Help you position yourself as a thought leader in your industry
• Write copy that actually sells (not just fills space)

Because let’s be honest... bad copy is expensive. If your website, social media, and email copy aren’t converting, you’re losing potential clients every single day.

AI Should Work for You, Not Replace You

I’m all for using AI to save time, but if you’re letting it take over your brand voice completely, you’re doing it wrong.

People buy from people. They want real connection, real stories, real conversations.

So use AI as a tool, but don’t let it turn you into just another robotic voice in the crowd.

Now tell me... have you ever cringed at an AI-generated post? Drop it in the comments. Let’s compare the worst ones. ??

Is this helpful? Subscribe to my LinkedIn Newsletter.

If you're ready to enhance your social media game, start your journey by clicking here.

Get your copy of my new book, The Social Shift!

Access your free Content Calendar by clicking here to elevate your social media strategy.