Why are AI & Retail Media THE trends of the year!

In today's digital marketplace, AI & Retail Media Campaigns are reshaping the landscape of digital advertising. Innovative strategies involve brands or agencies partnering with retailers to promote products directly to consumers at the crucial moments throughout the entire customer journey and Tech companies providing amazingly effective solutions.

By leveraging the retailer's data and customer base insights, retail media campaigns offer unparalleled targeted advertising opportunities.

SmartPlacement Ads (solution by Retail Rocket) stands at the forefront of this revolution, providing comprehensive technologies for e-commerce marketing and advertising that maximizes the efficiency of these new strategies and campaign possibilities.

The Power of Retail Media

Retail media is not just about advertising, it's about efficiently connecting with consumers at the moment they're most ready to make a purchase. This timely engagement significantly boosts the likelihood of conversion, transforming the way brands interact with potential customers. With SmartPlacement Ads, businesses can leverage this approach to target consumers more effectively, ensuring that their messages are seen by the right audience at the right time.

So, it's a more advanced form of retargeting?

Simply put, no! Consider viewing it more as "pre-targeting". Most retailers possess access to vast amounts of valuable data. Effectively processing and monetizing this data, allows you to predict and determine strategies supporting continuous optimization.

AI & ML: Both Artificial Intelligence and Machine Learning are critical cornerstones of Retail Rocket Group 's SmartPlacement Ads solution. These technologies leverage real-time analysis of billions of events from web and app visitor behaviors, utilizing integrated Big Data and machine learning technologies to calculate predictive demand and continuously optimize targeting details and ROAS. This allows for the formation of targeted audience segments based on a spectrum of behavioral indicators such as views, clicks, transactional history, cart additions, search queries, and the stage of the customer journey.

Expansive Ad Inventory: SmartPlacement Ads offers diverse and strategic ad placements, such as digital shelve promotions, dynamic banners and other multi channel forms of communications, allowing brands to reach consumers on multiple platforms both in physical stores and digitally at their possible points of purchase.

Innovative Bidding Model: The platform’s efficient bidding model ensures that advertising budgets are used to target only the most relevant audiences, optimizing ad spend and boosting ROI. Also this enhances the revenue potential for retailer and publishers using this solution.

User-Friendly Interfaces: Setting up and managing Retail Media Campaigns is straightforward and efficient, thanks to the platform's intuitive interfaces.

Advanced Attribution and Reporting Tools: The platform provides comprehensive metrics and data analysis tools, offering detailed insights into consumer behavior and campaign performance.

Commitment to Data Privacy: Adhering to GDPR regulations, SmartPlacement Ads uses zero and first-party data, ensuring ethical and compliant advertising practices.

So, again why should I get on top of Retail Media campaigns?

Well, this approach opens up new revenue streams and enhances brand visibility, leading to increased profits while improving customer, partner and employee satisfaction.

SmartPlacement Ads enables the use of AI and ML for data monetization, offering actionable insights for strategic decision-making.

The platform provides powerful outcomes for impact marketing and building stronger partner relationships with brands, agencies and stakeholders.

Successes in the Retail Media landscape in 2023

Dutch Retail chains are increasingly offering advertising space in their channels, such as websites, apps, and in-store screens. HEMA recently launched a media network connecting screens in its 280 stores, following supermarket chains like Albert Heijn and PLUS Retail . Retailers traditionally big advertisers, now sell ad space to suppliers for promotion on these channels.

Retail media's digital and in-store advertising is a growing international trend, originating in China and prevalent in the U.S. with 亚马逊 earning more from ads than YouTube in 2022. In the Netherlands, retail media ad spending rose by 42% in 2022, reaching €210 million, and is expected to grow further.

Retailers are leveraging customer data for targeted advertising, which is increasingly valuable as third-party cookies become scarce. The majority of retail media revenue comes from sponsored product listings on platforms like 亚马逊 , with high conversion potential and personalized advertising based on customer data. Retailers benefit from high margins (70% - 90%) due to existing infrastructure for these ads.

So, what's next?

According to the dutch bank 荷兰銀行 ads spend in 2025 will be around 600.000.000 euros.

So, if you work in this field, and want a peace of this huge pie for your company, consider reaching out to some of MarTech's finest professionals at Retail Rocket, this technologie & service providing company just released their SmartPlacement ads solution for the European markets and even won last years award for "BEST BIG DATA SOLUTION FOR E-COM" in the CIS region.

Would you like more information or professional guidance in campaign strategies?

Visit: www.smartplacementads.com or ask a Retail Rocket Group eer!

Retail Rocket Group 's mission is to unleash the commercial, creative and strategic potential of genius marketers by using data and technology.

As a consultant at the Retail Rocket Group, I help digital commerce professionals guiding the way through AI & ML technologies that supercharge marketing, boost profits, and enhance customer retention.

Retail Rocket Group is disrupting digital commerce with AI-based MarTech solutions and services since 2012.

If you're interested in learning more, let's connect Lloyd Kraag and explore memes and retail stories on my feed! ??

For inquiries about our solutions, please reach out at [email protected] ??