Why AI Projects Fails? Building AI without Burning Money
Mariano Baca-Storni
Co-Founder & CEO, Inclusion Cloud | Artificial Intelligence | Digital Transformation
A recent report from the?AI Infrastructure Alliance?called out a major challenge:?54% of senior execs?admit that?AI failures?have cost them big. And for?63%, those failures burned $50M+. Some blame it on unrealistic expectations, but I think there's more to the story.?
Sure, AI is still an?experimental technology, and some companies jump in just because it’s the “hot” thing. But let’s dig deeper:?
When you’re dealing with multiple?business units, thousands of?employees, and outdated?legacy systems, patchwork solutions won’t cut it.?You need scale. Companies are?leveraging AI systems?to bring order to this chaos,?optimize resources, and?standardize processes—otherwise, things get messy fast.?
So, what’s actually causing AI projects to fail? It’s not just hype—it’s real, fixable issues.?
First up:?poor data quality. AI is only as good as the data you feed it. Yet, I’ve seen companies throw messy, biased, or outdated data into a model and expect magic. The reality??Your AI outcomes are going to reflect that.?
On the other hand, and in line with the data quality problem, we must also talk about?governance—companies spend a good part of their budgets (sometimes millions) on AI but forget to set up a process for managing and maintaining that data long-term. ?
This is part of the wrong concept of “set it and forget it”. Many people think of?AI as a kind of household appliance that simply must be plugged in to work; but it needs constant monitoring, tuning, and retraining. The world changes, data shifts, customer behavior evolves—your AI needs to keep up.?So, deployment isn’t the finish line—it’s just the starting point.?
Cost is another silent killer.
Training large models takes serious computing power, and hiring AI talent is not exactly cheap (nor easy to find, but we’ll talk about this later). ?
According to a recent 国际数据公司 survey, nearly 46% of IT professionals recognize that GenAI pricing is almost unpredictable. This is basically because there are many factors that impact costs. You’re not just paying for API calls—you’re paying for compute power, storage, and even how fast you want responses.?
For example, if you fine-tune a model for customer support, costs can spike due to extra training and hosting fees. Or if you scale up AI-driven analytics, token-based pricing can rack up expenses fast. That’s why predicting costs is tricky—it all depends on how you use it.?
On the other hand, AI projects are often carried out by developers who do not specialize in this tech, or who do not rely on data scientists or architects who have a general vision of both the possibilities and limitations of AI. This leads?to misaligned strategies, poor implementation, and missed opportunities to fully leverage their potential.? ?
I believe this shows an essential point for a successful AI implementation: to understand the limitations, risks, and real-world applications of this technology. If leadership doesn’t get this, projects are doomed before they even start.?
However, sometimes AI fails simply because it’s misused. Businesses try to implement AI simply because it's a trending solution. But, when considering it for your organization, you must first identify the areas where AI can provide the most value. For this, there is no better than a trustworthy partner to bring specialized knowledge, experience, and a fresh perspective to the table.?
For example, they can help you incorporating cross-functional pilot teams, a multi-expert approach will help you build AI systems that?understand the business context, technical feasibility, and practical implications, identifying areas where AI will drive real and ensuring alignment with your organizations goals.?
Finally, we must talk about integration. Let’s think about this for a moment —Why do you need a chatbot that can’t pull customer data? Or a recommendation engine that doesn’t connect to the sales system? What’s the point? ?
For AI to be truly impactful, it needs to work within your existing workflows. And, for this, it is essential to build, design and optimize your data pipelines to ensure smooth integration. These are what ensure that your?data flows seamlessly from its source to the AI model, enabling the system to make accurate predictions and decisions.??
Without it, your AI models can suffer from incomplete, inaccurate, or outdated data, which leads to poor performance and unreliable results. However, with the right partner can help you build the data pipelines that your AI systems need?for long-term success (but I’ll dive deeper into this in another episode).?
AI failures aren’t just about the technology or the hype—they stem from how we approach it. Jumping in without a strategy, overlooking data quality, underestimating integration, or treating AI as a one-time fix? That’s a fast track to disappointment.?
The real way to tackle these challenges is by learning from real-world cases and taking action. If any of these obstacles sound familiar in your AI journey, drop a comment or send me a DM—I’d love to hear your thoughts.?
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