Why AI May Force Millions Of LinkedIn Users To Do THIS 1 Thing...

As a former recruiting executive, I hopped to the other side 20 years ago to become an advocate for YOU, the worker. I write weekly on LinkedIn about topics that help people build better careers. Thanks for reading - I'd love it if you decided to follow my newsletter by hitting the subscribe button above!

AI is a hot topic in recruiting right now for this reason: fake credentials.

I have gotten more pitches in the last month to test out AI resume writers, cover letter generators, and even LinkedIn profile content creators.

As a professional (especially, if you are in job search mode), I'm sure this sounds like a GREAT solution to designing these tools. But, there are more than a few in my industry that have real concerns about the fake credentials that will be submitted to their job openings.

For example...

Today, you can copy the text of a job posting and then tell ChatGPT to write you a cover letter that indicates you meet all the requirements. And, there are resume tools that can do the same thing.

What this means is if it wasn't hard enough to sort through 100s of candidates that are somewhat similar, what happens when 100s of candidates look EXACTLY the same?

Sure, there are companies working right now on creating tools that will tell recruiters if they are looking at an AI generated cover letter, resume, and LinkedIn profile - so they weed them out.

But even then, I think AI is about to force people on LinkedIn to go one step further to prove they are HUMAN.

Get ready to record videos to prove you are who you say you are.

Consider this: Why do companies do job interviews?

Because they need to confirm you know your stuff. Plus, they want to make sure that in addition to having the experience, you have the aptitude and personality to fit in with the rest of the team.

So, if they can't rely on written/digital documents for the truth, I see a world where you will start recording videos to introduce yourself to employers. In fact, I've been teaching executives how to do this on LinkedIn for 3 years now and the results have been incredible. Such as...

Steve wanted to get promoted to VP, but his employer said he'd be stuck as a Director for another 3 years (minimum).

So, Steve made a list of companies he'd like to work for and set out to try to get a VP job. To do this, I taught Steve how to create short videos sharing stories about work that showcased his expertise. In particular, Steve speaks several languages and is comfortable doing international travel. So, he built videos to organically display this. He also shared his sales expertise by talking about how sales was different in other cultures.

Eventually, Steve caught the attention the CEO of a company on his interview bucket list.

They met and the CEO was honest,

"I like you, but we never hire for VP level from the outside. We promote from within."

Steve didn't want to make a lateral move in hopes of getting the VP role, so he asked the CEO to meet with the team and see what they thought of him. Well, wouldn't you know - the savvy employees looked Steve up on LinkedIn and saw all his videos. They came back to the CEO and said, "We'd work for him. He knows his stuff. We watched his clips." Steve was hired as a VP.

Video is the future of getting hired. Especially, at the executive level.

Knowing how to own your online reputation is going to become mandatory. Just like we were all suddenly forced to master Zoom in the pandemic. Very soon, you are going to need to master sharing video clips as content in your LinkedIn feed.

My advice. Don't fight it, embrace it.

The sooner you start to learn to use video, the sooner you'll be leveraging the power it provides. I've been using video for years and it's my No. 1 way to network and land opportunities. I much prefer people coming to me and saying, "I saw your video an have a question." Or, "I saw your video, and wondered if we can work together?"

And, before you dismiss this and say video only works for people like me...

The 100s of executives I've worked on their video presence have come from all different industries. In fact, they worked with me because they wanted to come across authentic and natural. They weren't looking to become "gurus" or "influencers". Like Steve, they just wanted a competitive advantage.

So, do yourself a favor and start learning how to post videos of yourself on LinkedIn. The sooner you start, the easier it will get. And, you'll be ahead of the curve!

P.S. - Here's the link if you'd like to learn more about my Executive Program which has a RISK-FREE 7-day trial.