Why AI Is Different This Time—And Here to Stay

Why AI Is Different This Time—And Here to Stay

I recently came across a fascinating article in the weekend Wall Street Journal titled, Want to Take the Pain Out of Planning Meals? Learn to Be an AI Whisperer. What really stood out wasn’t just the content, but where it was featured: the Arts & Culture, Food & Cooking section.

To me, that’s a bellwether moment. For decades, AI has been the domain of data scientists and machine learning engineers, mostly dealing with structured or tabular data using well-worn statistical algorithms. It was a bit esoteric—a specialized toolset that your average business executive rarely touched and used directly.

But this is why AI feels different right now: it’s no longer confined to the lab or the data scientist’s workstation. Instead, these transformative tools and Large Language Models (LLMs) are increasingly in the hands of everyday users and business executives alike—both in their personal lives (yes, sometimes to find the perfect recipe for dinner) and in their professional roles. This direct exposure has executives genuinely excited—and eager to explore what AI can do for their organizations.

Of course, the leap from using ChatGPT to whip up a dinner recipe to running a fully fledged customer service AI agent in a production environment is enormous. You still need the right Data and AI Platform:

  • Tools and techniques for developing the AI models.
  • Methods to evaluate, test, and trust them.
  • Resources and processes to deploy and maintain them at scale.

That’s precisely where a holistic platform like Databricks comes in, offering robust solutions for the entire data and AI lifecycle—from data ingestion and preparation to advanced analytics and model deployment. And if you’re wondering where to start, the Lovelytics team has deep expertise with Databricks and modern data engineering and AI best practices, guiding businesses through everything from architecture design to operationalizing AI solutions at scale.

Now that AI is firmly in the mainstream, many business leaders who might have started experimenting with it at home are asking themselves, “What’s the winning recipe for my organization?”

Whether it’s classical machine learning techniques or the new world of Generative AI and API-based LLMs, the core ingredients—data strategy, platform resilience, model governance, deployment, and ongoing operations—remain the same. With a robust foundation in place, you can harness the energy around AI and translate it into real-world solutions that delight customers, improve efficiency, and drive bottom-line impact.

After all, if AI can transform our kitchens, imagine what it can do for your customer experience, supply chain, or product innovation. This time, AI isn’t just a headline or trend; it’s a fundamental shift in how businesses operate—and that’s why it’s here to stay.

Phani Tej Adidam

Ward Y. Lindley and George T. Lindley Professor of Business Administration; Professor and Chair of Marketing and Entrepreneurship at University of Nebraska at Omaha

6 天前

Very good and to the point. As was mentioned in a WSJ article yesterday, one thing must also be emphasized: “Companies that cleaned up their data; modernized their technology infrastructure; reduced technical debt; simplified, standardized and automated processes; established data governance; increased digital literacy; and put in place guardrails focusing on responsible use are in a position to leverage what AI offers. But most companies haven’t done that.” Hopefully you can help lots of companies reach there!!!

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