Why NO?
Have you ever spent hours preparing a proposal, a pitch or a presentation?
Myself and my team used to spend hours on these kind of things once we had the attention of the person we wanted to enroll.
More often than not though, we heard NOTHING back.
Just deafly silence after we’d poured blood, sweat and beers into demonstrating why we not only the best at what we did but also a great fit for their business.
"No big deal. It happens.”
That’s what we used to think.
But eventually the straw broke the camels back and me being me, I wanted to know WHY.
Why weren’t we getting the business we knew we deserved?
There had to be a reason…
And knowing that reason would help us refine our process.
I took it upon myself to get feedback from prospects who said the all too common word “NO”.
Told em’ they could be brutal.
And as a result, we improved how we enrolled clients rapidly.
It wasn’t just how we pitched and what we pitched that changed...
We could frame ourselves differently. We had more clout when we spoke to prospects.
Even the work became easier as our clients valued us more.
Never believe that you’re better than the criticism you might receive.
Being humble and just straight up asking “why” your prospects are going for other solutions is a really quick way to make sure more money lands in your pocket over the coming months.