Why advertising and PR should die - or be repurposed
If you were on the Titanic would you be dancing to the band or investigating ways to preserve your future?
How many in the advertising and public relations worlds are still dancing rather than actively working to secure their longer-term survival?
Use of the terms ‘advertising’ and ‘public relations’ have both declined in usage by 50% over the last 20 years Google Ngram reveals.
That should be a wake-up call for the communications industries to either abandon using these terms or work to repurpose them so they can continue to provide value.
We now live in a world of paradoxical change - of both greater convergence and fragmentation.
It is also a world of opportunity, with new learning from anthropology, behavioural sciences, digital technology, philosophy, sociology and more, all potentially providing deeper, wider, more powerful understanding of how we do what we do in communications.
How can we cope with this new complexity and go forward with greater confidence and capability?
Help is at hand. Read ’57 ideas’ co-created by the Dublin Conversations, a non-commercial global collective of academics and practitioners, enabling you to kickstart faster change to be fitter for purpose to address the challenge of repurposing ‘advertising’, ‘communications’, ‘public relations’ and more.
’57 ideas’ provides you with a bigger, deeper, more panoramic view of your world, with new tools and thinking to enable you to go forward to do your job better in a more convergent/fragmented world, and be more purposeful in stepping up to tackle the ‘Monsters’ around you of fake purpose, an increasingly divided society, time poverty, and more.
Smell the coffee from the lifeboat that can save you from your sinking ship. ?Join the Conversation, check out the forthcoming #ConversationFest24 in Sligo, Ireland, use the free tools at the Dublin Conversations website, and get your copy of the ’57 ideas’ (Get your copy here: https://www.commscanvas.com/news-blog/ ).
Are you going to still keep dancing to the band or do something to create a better future for yourself?
#Comms #FutureofPR #FutureofAdvertising #PublicRelations #PR #Advertising
Driving business growth with revenue-focused PR | 5+ years experience | Expert in IT, GameDev, Web 3.0 | Investor Relations Expert
3 个月It doesn't seem like PR is going anywhere. It's getting a makeover to make the most of new tech and insights from other fields. People stop talking about it, but it's still everywhere without any mentions. If you want to stay on top in the communications industry, you've got to embrace and dive into these changes.?
Teaching Ai @ CompleteAiTraining.com | Building AI Solutions @ Nexibeo.com
3 个月Great insights! The shift in terminology reflects the evolving landscape of communication. Embracing change is crucial—check out my article for practical tips on adapting to these transformations: https://completeaitraining.com/blog/how-to-embrace-change-in-communication-with-ai-a-practical-guide.
Sr Communications Advisor | Asia Watcher ?? | Author of CommunicAsian
3 个月Communicators must indeed look at new ways to continue to provide real value. It has always been important to communicate innovation. Now it is equally important to be committed to innovative communication.
Account Director | Creative Comms + Purpose
3 个月Interesting for sure, particularly when you consider the ever growing list of ways that we self-identify to others; and how clients often term the services that we provide. There can be huge differences in both and it can be hard to always align, but ?? the strongest solutions stick!