WHY ADVERTISE ON TIKTOK? Why your business should be & how to do it

TIK TOK IS TAKING OVER SOCIAL! 

This micro-entertainment app has over 800 million active users worldwide since they debuted in September 2017, ranking no. 1 most downloaded app on the Apps Store and Google Play store in the first quarter of 2020. Tik Tok currently remains at the top 2 fulfilling its duty to kill the boredom of those who are stuck at home. (Zoom is currently sitting at the 1st spot, by the way.)

With its uber fast-growth, big brands will not miss this opportunity to do business inside the app. Tik Tok claimed that they can connect brands to the 'consumer of tomorrow' offering several options for advertisers - Some that are more interesting and done differently from other ad platforms due to the nature of the Tik Tok community of dancing, sharing certain ‘challenges’ and the viral music sharing. 

So how can your business advertise on the platform? 

Read my full article here: https://bit.ly/2YuaD3L

HERE ARE THE AD OPTIONS YOU CAN DO ON TIK TOK:

• In-Feed Video - This campaign will let your ad appear in the native news feed of TikTok on the For You page. This ad also allows you to redirect users to your website or app.
• Brand Takeover - The ad appears when TikTok users open the app. Your ad will completely take over the screen for a few seconds before turning into an In-Feed Video ad. You can redirect users in an internal or external link (another video). However, this ad type is limited to one advertiser a day.
• Hashtag Challenge: The ad appears on the Discovery page. You can encourage users to participate in your created challenges then share their own content on your brand’s behalf. This can include a shoppable component for retailers. Keep in mind that challenges will only last for 6 days. For me, this is the most powerful ad type among the others since everyone who will participate will literally promote your brand.
• Branded AR Content: The ad appears as branded lenses, stickers, and other 2D/3D/AR that can be used by TikTok users in their videos.
• Custom Influencer Package: The ad appears as part of Tiktok users with influence in the market as sponsored content.

ARE TIKTOK ADS RIGHT FOR YOUR BUSINESS?

The common misconception would be that the users are - ‘Too Young’. Wrong. 

Looking at its user activity and their participation in the trend, you will definitely benefit from Tiktok ads because theres actually a balance of all ages now. It has evolved. 

All the young kids join first as early adopters and then the age range grows. 

However, the major factor which every marketer’s concern is the cost and it’s demographic.

How much does Tik Tok ads cost?

Since Tiktok is new and ads are rare, it will cost you a quite expensive CPM that starts at an average of $10. You need at least $500 for the ad budget (actually, that’s the minimum budget Tiktok requires for advertisers). And this is really great for awareness. 

If you can afford the minimum ad budget and you think advertising on Tiktok is a worthy-investment then the next question is if your target audience is on this platform.

Primarily, 66% of Tiktok users are in the age group of 16-29yrs old. But that means that almost 34% of them are over 30!! From 800 million - do the math.

Tiktok users spend an average of 45minutes a day on the app! That is a lot of average time spent in app engaged - 35% of its users participated in Hashtag Challenges.

So when it comes to the setting up of the TikTok Ads, it is a self-seving platform and it’s relatively similar to do. 

For how to set up Tiktok Ads read my full article here: https://bit.ly/2YuaD3L

& For best practices follow me on Instagram @juneshustlehacks.

https://www.instagram.com/juneshustlehacks