Why Adding Digital Products to Your Coaching Business is a Game-Changer
Marcia Bench
We Help Female Founders Rapidly Grow Their Audience & Revenues Through Authority-Building Organic Marketing | 30-Time Author | Former Lawyer & Executive | 3 Exits
As a coach or service-based entrepreneur, you've likely noticed that clients today need more interaction before making a buying decision. In fact, Google reports that most clients require 7-9 hours of interaction with a service provider before committing. This shift in client behavior makes it crucial to offer valuable touchpoints during the decision-making process. One powerful way to meet this demand is by adding digital products to your business model. Here are four key reasons why digital products are a must-have for modern coaching businesses:
1. Create Multiple Touchpoints with Potential Clients
Digital products provide a non-intrusive, low-barrier way for potential clients to experience your expertise. E-books, guides, or mini-courses can give them a preview of your approach, while also extending those necessary touchpoints during their decision-making journey. With the 7-9 hours of interaction now required to build trust, digital products can serve as an effective bridge to your higher-ticket coaching services. These products allow prospects to engage with you on their own time, while gradually building their confidence in your ability to solve their problems.
2. Build Passive Income Streams
One of the biggest benefits of digital products is that they generate income without you needing to trade time for money. Whether you create an evergreen course, sell templates, or offer resources through MRR or PLR licenses, digital products work for you even when you're not actively coaching. This passive revenue can help stabilize your income, diversify your business, and even allow you to scale without adding more hours to your day. As your audience grows, so does your earning potential.
3. Reach a Larger, Global Audience
Coaching is often time-intensive and location-bound. But digital products eliminate these limitations by making your expertise accessible to anyone, anywhere, at any time. Whether someone is on the other side of the world or just looking for flexible learning options, digital products expand your reach far beyond your local community. This not only helps with brand visibility but also gives you the opportunity to impact more lives, potentially at a fraction of the cost of one-on-one coaching.
4. Enhance Client Experience and Retention
Digital products don’t just attract new clients—they enhance the experience of your existing ones as well. Offering exclusive digital tools or supplementary materials to current clients adds value and extends their relationship with you. For example, you could offer downloadable worksheets, access to private membership sites, or bonus content that complements your coaching programs. By providing these extras, you keep clients engaged, support their ongoing success, and build a community that can result in stronger retention rates.
In Conclusion
Adding digital products to your coaching business is more than just a way to diversify revenue—it's about meeting clients where they are in their buying journey. With today's potential clients needing more time and interaction before making a decision, digital products give you the opportunity to nurture those relationships in a scalable, impactful way.
If you’ve been thinking about creating or using MRR or PLR products in your business, now is the perfect time to get started! Not only will it help you serve your clients more effectively, but it will also enable you to grow your reach, revenue, and influence.?
NOTE: if you would like access to a done-for-you Shopify store with over 300 digital products ready for you to resell, just reply "STORE" to this newsletter for the link!
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NEW Masterclass: Social Media Marketing Lab
Are you?tired?of trying to post on multiple social channels, hoping for growth - only to?see?no one responding?
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Once I nailed down the techniques I'll be sharing in the workshop, my engagement shot through the roof, my?follower count?shot up, my?DMs?blew up, and my sales were on a roll! And 37,000 followers and connections later - I have a lot to share with you!
Join me for this powerful - and brand new - two-part masterclass, and crush your social media marketing game! It happens October 2-3 with the option to upgrade for Friday's VIP session. Join us by registering at https://socialmediamarketinglab.com
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Join us LIVE at Female Founders Rising Nov. 9!
Are you a:
Then this inaugural Female Founders Rising conference is for you!
Our first live event in 6 years, Marcia will be leading a half-day networking and learning event in Portland, Oregon - including a chance to meet the authors of our recent #1 bestseller,?Taking the Leap: from Employee or Executive to Female Founder!
In the afternoon, for a nominal additional fee, she'll lead a workshop on personal branding, digital marketing and offers and strategies that are working now.
Make your plans to join us in Portland!
Learn more and register at https://femalefoundersrising.com
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About the Author/Publisher
Marcia Bench is CEO of Female Founders Growth Academy, her fourth business, dedicated to helping female founders grow their businesses using digital products and online content strategy.
Her online career began when she founded the first career coach certification company in the world in 2001. She sold it in 2020 after 19 years and expansion into 42 countries. A 29-time author, Marcia was the third author published by Hay House. Her books include?The High-Ticket Group Coaching Method?and?Conscious Client Attraction.
She is a former attorney and corporate executive with more than three decades of expertise in business, marketing and entrepreneurship.
Her web site is:?https://femalefoundersgrowthacademy.com