Why adding contacts to your CRM is important for an effective B2B marketing strategy?
In the beginning, we have to differentiate between contact management and?customer relationship management (CRM), because it usually makes confusion for some people. Generally, the concept of both of them is similar but the characteristics are different as follow:
What is contact management?
Contact management?is collecting contacts details for storing, organizing, and tracking valuable information about your?target customers,?prospects, and?generating leads for B2B companies. This information may be name, phone number, email address. There are many forms to manage your contact data such as using an address book or an Excel or Google spreadsheet to add all the current clients or prospected customers who deal with you.
You can also use the available contact management software which facilities your access to the collected information. On the other hand, contact management software allows making entries for each of your contacts. This can include contact information such as a name, phone number, email address, or company.
What is customer relationship management (CRM)?
CRM?is using the technology to manage customer relationships and the practice of interactions with current and potential customers. CRM systems include software solutions and built-in contact management capabilities. CRM helps companies to create a strong connection with customers, streamline processes, and improve profitability.
The relation between contact management software and CRM system:
Contact management?means you will store and track the data of your customers. While Customer relationship management (CRM) is the way you will manage and foster your relationship with the customers and?the CRM software?and the process you will use to do that. Although the exact place where a contact manager becomes a CRM system is not clearly defined.
However, contact management and CRM are sometimes used interchangeably, because there are similarities between them. Based on the strong relationship the CRM will support, it will let you gain your customer’s trust, and give him the opportunity to think about your products and services during his?purchasing cycle.
How does CRM useful for B2B marketing strategy?
1- Create a digital presence for your business:
Digital presence makes your business online. There is big importance for the blog on your?content marketing strategy. Because through the blog, you provide solutions of the customers’ problems. You grab the attention of your customer who are interested in your business,?improve your brand awareness. Offer the fundamentals things that add value for your customer. Prepare a monthly schedule for the basic ideas you need to write about it, that are related to your industry.
2- Easily access the real data:
By using?CRM software, you can easily access your customer data and keep your team informed of any additional data or changes for the contacts. There are many benefits of CRM software.
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3- Integrations:
You will need a third-party application to analyze customers on their social media accounts. By tracking the methods your customers spend their online time.
4- Collaboration:
By using CRM you could make easy collaboration between marketing teams and sales teams to achieve your business goals. In addition, you could create the top personalization for your customer, doing?A/B-testing campaigns, and?measuring ROI.
5- Use the power of referrals:
It is a good way to increase your customer’s database.?The referrals mean when your customer tries your services or products, he will write a good review about your brand and help to expand your B2B industry.
Conclusion:
Covid-19 and the strong pandemic all over the world affect all types of business. So, to save the sustainability of your business, you need to enhance your relationship with the customers, use the challenge to build your strong contact list. This happens by using the collected information to reach your customers in a good way.
There is a difference between contact management and CRM, at this article we declared the difference between both of them and its big role in a successful?B2B marketing strategy. CRM tools provide the same functions of contact management but add more features to support B2B industries and business owners to manage their relationships with customers. There are some benefits of using CRM such as creating a digital presence for your business, real data easy access, integrations, collaboration, use the power of referrals.
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