Why Ad Agencies Love Wowzi
Few people have propelled the industrial revolution like advertising agencies. They are custodians of modern art and revealers of culture and what makes us human. The best of them left us with big ideas that outlived them. The gentleman in Johny Walker is still walking, since I was a little child. The Coca Cola Santa Claus visits me every Christmas. Got Milk still makes me chuckle when I think about a simple idea is behind the milk-drinking revolution in the world.
Wowzi is super excited that some of the biggest ad agencies in the world have now signed us up as vendors! I had a chat with several of them to find out what-about Wowzi they care about. Below is a synthesis of some of the answers I got.
Power of "a Person Like Me"
People trust people who look like them. A lot of purchasing decisions are a result of personal recommendations. A lady asking the friend which salon they go to and trying it out themselves. A person visiting Kenya for the first time reaching out to his friends to find out where they should get accommodation, where to eat, and places to visit.
For a while, we've been trying to figure out how we can help our clients scale word of mouth marketing. Wowzi's approach of making everyone an influencer opens up a new world of possibilities. It's changing marketing as we know it.
Evidence-Based Marketing
Our clients are getting tighter on marketing budgets. The days of splashing budgets all over are over. They all want to get a bang for their back. You might have heard of the saying "half of our marketing budget is wasted. The problem is we don't know which half"
Platforms such as Wowzi help us to put some measurements on everything we do. We are able to iterate, find what works, and scale that. The route to the conversion journey is clear. Return on investment is therefore felt every step of the way.
Speed of Execution
Our biggest resource is time. The market is getting more and more competitive. Digital has created a larger market but at the same time created a lot of noise. For our clients to stand out they need to be distinct. They need to stand out.
Prior to Wowzi, I spent a lot of time finding, vetting, managing my own influencer campaigns. Today it takes me 5 minutes on the Wowzi platform and my campaign is live! I feel like Wowzi is an extension of my team. We think of Wowzi as a thought partner.
Scale Potential
A lot of our work is national and regional in nature. We've been looking for a solution that can scale with us. How do we reach rural populations? How do we connect with our target audience in different parts of Africa?
Wowzi's technical ability to run influencer campaigns across 13 different African countries and nationally in Kenya is quite attractive.
Youth demography
By 2030, young Africans are expected to make up 42 percent of the world's youth and account for 75 percent of those under age 35 in Africa. This is the most important demography for forward-thinking brands. A lot of them need to appeal to the youth now if they are to stay relevant. For them to tap into this demography a total rethink in their marketing methods is necessary.
The fact that a majority of Wowzi influencers are within this demography is super exciting. We are able to craft unique and dynamic campaigns that target youth as we help our brands appeal to this demography. Let them grow knowing about us!
Dynamism
Content is King and Queen! At the same time, different social media platforms have their unique use cases. Twitter is great for breaking news, announcing product launches and creating, sharp-quick-buzz. Facebook cuts across demography. Everyone is there. From your security guard, house-help, and your taxi driver. Whatsapp has the highest level of trust. People in your phone book tend to be your closest.
We love that with Wowzi, all these platforms are at my disposal. I can not only iterate and run multi-channel campaigns but also explore different content types from video, memes, images, giffs etc
Contacts
If you are an agency owner, feel free to reach out to me on [email protected] for a conversation on how we can help serve your clients better.