Why Account Engagement Insight Solutions Are the Future of B2B Marketing

Engagement insight solutions are quickly becoming a must-have for B2B marketers who want to understand their target audience and improve their marketing efforts. According to a report by MarketsandMarkets, the global marketing analytics market is expected to grow from $2.1 billion in 2020 to $4.5 billion by 2025.

Here are a few reasons why:

• Real-time analytics allow marketers to see how their content is performing in real-time, so they can make adjustments on the fly and optimize their campaigns for better results.
• Data visualisation is an increasingly important aspect of engagement insight solutions, as it allows marketers to see trends and patterns that might not be immediately apparent in raw data.
• Machine learning algorithms can help identify patterns and predict future behaviors, allowing marketers to take proactive steps to improve engagement and conversion rates.
• By using engagement insight solutions to understand their audience better, marketers can create more personalised and relevant content and messaging that resonates with potential customers.

But it's not just about improving engagement and conversion rates. Engagement insight solutions can also help marketers better understand their target audience and create more effective long-term strategies. A recent study by Salesforce found that 70% of B2B buyers say that a personalised approach influences their purchasing decisions. By using data to identify trends and patterns, marketers can gain insights into what motivates their audience, what challenges they face, and what types of content and messaging they respond to best.

Overall, engagement insight solutions are the future of B2B marketing, as they allow marketers to better understand and engage with their target audience, improve their marketing efforts, and ultimately drive better results for their business.

At B2B Media Group, our Account Engagement Platform B2B.IQ helps Marketers identify, prioritise and activate enhanced outreach & lead-generation programs. This allows you to:

• Better understand which accounts and personas are engaging the most across campaigns
• Align with sales to prioritise and convert quicker.
• Measure which programs impact sales revenue.

Learn more about our Account Engagement Platform B2B.IQ and schedule a demo below: