Why Accessibility Should Be a Priority in Every Digital Product
Digital accessibility has become a priority for numerous companies - and it is not only a question of compliance. Alongside the valuable idea of providing all users with equal access to solutions and services, the inclusive approach has various practical benefits, from increased market reach to SEO advantages.?Accessibility is not an issue only about adaptive design for disability issues. It also covers app usability rules. Accessibility in design allows users of diverse abilities to navigate, understand, and use your UI.
This post clarifies the need for inclusive user experiences in 2025 and provides insights on making your solution more accessible for individuals with disabilities. Cutting to the chase, let us start from the first topic.?
Why accessibility matters: 3 primary reasons
1. The expanded recognition of the inclusivity value
The importance of accessibility is, first of all, humanistic: by implementing inclusive features, companies cater to a wide range of people with different forms of disabilities, thereby recognising their needs. Alongside that, accessibility results in huge market opportunities, coming from the thoughtful aim of meeting the needs of several customers.?
2. Advancements in user experience
Accessible digital products benefit not only people with disabilities - they positively impact the broader audience by adjusting to the contexts of how people use solutions. For example, video captions are helpful both for people with hearing impairments and users who access solutions from noisy environments. Even though voice navigation was primarily used for individuals with disabilities, it is now a usual tool for millions worldwide.?
3. SEO benefits?
Usually, search engines, like Google, find websites with inclusive features more appealing. Proper heading structure, Alt text from images, and descriptive link text are core components that foster the high placement of the website in ranks. Thus, enhanced website visibility leads to long-term SEO advantages, such as attracting a broader pool of users.?
How to ensure accessibility: best tips and practices
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To design an app that is truly inclusive, your team must have a deep understanding of various disabilities and how they impact digital interactions. Disabilities can be visual, auditory, motor, or cognitive, each requiring specific design considerations. Educating your team through workshops, expert consultations, and hands-on experiences with assistive technologies like screen readers or keyboard-only navigation ensures they can empathize with diverse user needs.?
Start by prioritising intuitive navigation: keep navigation easy and the size of fonts - large. It is also worthwhile to utilise tools like Contrast or Stark to evaluate how your digital product may appear to customers with different forms of colour blindness.?
One essential step is ensuring all input fields have concise descriptions to navigate readers within your platform. A logical headings structure will help users seamlessly jump to the needed sections.? You may also make your current solution more inclusive by making all the interactions accessible with the keyboard alone and preventing keyboard traps.?
Inclusive applications usually utilise more than one element for conveying information, e.g. success states, warnings or errors. They turn to combinations of colours and icons/text to foster easy navigation for users. Another step towards accessibility involves adjusting your colour pallet to diverse groups of customers if some colours are problematic or unclear.?
Some instruments, like WAVE or Axe, can quickly indicate user experience issues, such as poor colour contrast or messy heading structure. However, manual testing is no less important in this regard, as it helps uncover all your product malfunctions in real-life situations. Another option to improve accessibility is performing cross-device testing (mobile users may have needs that are not similar to desktop users’ preferences).
At PNN Soft, we thoroughly monitor accessibility tendencies to ensure your digital product is accessible to everyone - with no exceptions. If you want to foster accessibility of your current solution or create an inclusive platform from scratch, feel free to contact us.?