Why ABX is the Next Big Thing in Marketing: Insights from Experts

In recent years, ABM (Account-Based Marketing) has gained traction as a highly effective strategy for B2B marketers to target and engage high-value accounts. However, as customer expectations continue to evolve and the buying process becomes more complex, the traditional ABM approach is no longer enough. That's where ABX (Account-Based Experience) comes in.

ABX is a more comprehensive approach to account-based marketing that focuses on delivering a personalized and seamless experience for the customer at every stage of the buying journey. It goes beyond just marketing to specific accounts and takes into account all touchpoints and interactions with the customer, including sales, customer success, and support.

So, why is ABX the next big thing in marketing? Here's what the experts have to say:

1. ABX puts the customer at the center of the strategy

One of the key benefits of ABX is that it puts the customer at the center of the strategy. By taking a holistic approach and considering all aspects of the customer experience, ABX enables companies to create a more personalized and engaging experience for their customers. This, in turn, can lead to increased customer loyalty, retention, and advocacy.

2. ABX drives alignment between marketing, sales, and customer success

Another benefit of ABX is that it drives alignment between marketing, sales, and customer success. By focusing on the entire customer journey, ABX helps to break down silos and create a more collaborative approach to account-based marketing. This can lead to better communication, increased efficiency, and ultimately, better results.

3. ABX leverages technology to deliver personalized experiences at scale

In today's digital age, customers expect personalized experiences that are tailored to their needs and preferences. ABX leverages technology, such as AI and machine learning, to deliver these personalized experiences at scale. By analyzing customer data and behavior, companies can create targeted messaging and campaigns that resonate with their target audience.

4. ABX is more effective than traditional ABM

Finally, the experts agree that ABX is more effective than traditional ABM. According to a survey by Demandbase, companies that have implemented ABX have seen an average of 35% increase in pipeline and 25% increase in deal size. By focusing on the entire customer experience, ABX enables companies to create a more meaningful and impactful relationship with their customers.

In conclusion, ABX is the next big thing in marketing because it takes a more comprehensive and customer-centric approach to account-based marketing. By considering all aspects of the customer experience, leveraging technology, and driving alignment between teams, companies can create a more personalized and engaging experience for their customers, ultimately leading to better results and increased revenue.

Contact me to elevate your ABM strategy to next level or kickstart your ABX strategy.