Why 90% Indian Brands do not follow 7-20-10 Rule of Content Marketing ?

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What is content marketing?

• Content marketing is a type of marketing that focuses on creating and sharing informative or entertaining content online. This content can take the form of articles, blog posts, videos, infographics, or any other type of digital media.
• The goal of content marketing is to attract and engage potential customers. By providing valuable and interesting content, businesses can build trust and credibility with their target audience. Content marketing can also help to drive website traffic and generate leads.
• However, not all businesses are using content marketing effectively. In India, many businesses do not follow the best practices for content marketing. As a result, they miss out on the benefits that this type of marketing can provide.

What is the 70/20/10-rule?

• The 70/20/10-rule is a simple guideline for content marketing. The rule states that 70% of your content should be focused on your core message, 20% should be related to your brand, and 10% should be promotional.
• This rule is a great way to ensure that your content is well-balanced and effective. It helps you to focus on your audience and what they want to see, while also promoting your brand.
• Promotional content can be things like sales or discounts. It can also be content that is designed to generate leads or conversions.
• The 70/20/10-rule is a guideline, not a hard and fast rule. You can adjust the percentages depending on what you feel is best for your brand and your audience.
• The 70/20/10-rule is a guideline for how to allocate your time, effort and resources when doing content marketing.

70% of your time, effort and resources should go towards creating and distributing content that is interesting and relevant to your target audience.

20% of your time, effort and resources should go towards promoting your content so that it reaches a larger audience.

10% of your time, effort and resources should go towards creating content that is purely for SEO purposes. This includes things like keyword research, optimizing your titles and descriptions, and creating backlinks.

• The 70/20/10-rule is a guideline for how to distribute your time, energy and resources when it comes to content marketing.
• Basically, it says that 70% of your content should be evergreen (i.e. timeless and not date-specific), 20% should be educational or informative, and 10% should be promotional.

There are a few reasons why Indian brands might not be following this rule

One reason could be that they are not aware of it. Another reason could be that they feel like they need to produce more promotional content in order to increase sales and grow their business.

Whatever the reason, it is important to keep in mind that the 70/20/10-rule is just a guideline. You don't have to strictly adhere to it in order to be successful with your content marketing. Just use it as a general framework to help you plan and create your content.

Another reason could be that they feel that their target audience is not interested in seeing a mix of content on their social media feeds.

Some brands might also feel that they do not have the resources to create a mix of content, or they might simply not understand how to go about it.

Whatever the reason, it is clear that Indian brands are missing out on a great opportunity to connect with their audience and build loyalty by not following the 70-20-10 rule.

Another reason could be that they don't think it's necessary to follow the rule as most are not digital arrived. They still are in traditional mindsets.

The 70-20-10 rule is a guideline that suggests that 70% of your content should be educational or informative, 20% should be promotional, and 10% should be purely entertaining.

The benefits of content marketing

Content marketing can be extremely beneficial for businesses, especially small businesses. When done correctly, content marketing can help businesses to attract new customers and build brand loyalty.

Content marketing can also be used to drive traffic to a business's website or blog. This can lead to more sales and enquiries. Additionally, well-written content can help to improve a business's search engine ranking, making it easier for potential customers to find the business online.

So why don't more Indian brands use content marketing?

98% of digital marketer do not practice buyers persona, buyer journey mapping and make content to match the funnel..

Some businesses may be reluctant to invest in content marketing because they are not sure if it will be successful as are driven by non digital people.

We see mostly have paper knowledge holders rather all marketing departments across SME are filled online certificates holders and zero hands on knowledge.

Experts are not running the show, but guesstimates & estimates are pulling the digital marketing shows.

Content marketing can be extremely beneficial for businesses, but unfortunately not all Indian brands are taking advantage of this powerful marketing tool.

The benefits of content marketing

There are many benefits to content marketing. Here are few ...

1. Content marketing can help improve brand awareness and build trust with potential customers.

2. It can also help businesses to attract more website visitors and generate leads.

3. Content marketing can be an effective way to boost SEO efforts and drive traffic to a website.

4. Finally, content marketing can help create loyalty and advocacy among customers and followers.

5. Content marketing can help brands to build trust with their audiences.

6. Content marketing can help brands to establish themselves as thought leaders in their industry.

7.Content marketing can help brands to generate leads and sales.

8. Content marketing can help brands to build relationships with their customers.

9. Content marketing can help brands to increase their web traffic and search engine rankings.

10. Content marketing can help brands to create more brand awareness.

11. Content marketing can help you build a relationship with your audience.

12. Content marketing can help you build trust with your audience.

14. Content marketing can help you improve your search engine rankings.

15. Content marketing can help you build brand awareness.

16. Content marketing can help build brand awareness and loyalty.

17. Content marketing can be an effective way to differentiate your brand from competitors.

However, there are a few reasons why Indian brands may not be using content marketing as much as they could be. One reason may be that they are not aware of the benefits of content marketing. Another reason may be that they are not sure how to get started with content marketing or how to create high-quality content.

How to create effective content marketing campaigns

There are a few reasons why Indian brands may not be following the rule of thumb for content marketing. Read our Blog ~Content blue print for more details formula.

Conclusion

There are a variety of reasons why 90% of Indian brands do not follow the 7-20-10 rule of content marketing. For one, many brands simply don't know about the rule or its importance. Additionally, some brands might feel that they can get away with not following the rule because their target audience is not as savvy when it comes to content marketing. Finally, some brands may believe that they can save time and money by not following the rule. Whatever the reason, it's clear that more Indian brands need to start paying attention to this important content marketing guideline. if your team is still struggling with these then...

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