Why 86% of Clients Might Stop Using our Services —Are You Doing Enough to Keep Them?

Your top client, the one who's been with you for years, suddenly goes silent. No more projects, no more calls. What happened? In today's digital world, it's all too easy for solid business relationships to slip through the cracks of our inbox.

Did you know that 86% of consumers quit doing business with a company because of a bad customer experience? That's a wake-up call for all of us. In an age where we have more ways to connect than ever before, why do so many clients feel disconnected?

Let's face it—building strong client relationships these days can feel like trying to hug someone through a screen. We've got emails, Zoom calls, and enough automated systems to make our heads spin, but something's getting lost in all that digital noise. That personal connection, the one that used to be the bedrock of client relationships? It's slipping through our fingers.

Finding the Sweet Spot Between Efficiency and Connection

Here's the kicker: while tech helps us zip messages back and forth at lightning speed, it doesn't mean we're actually connecting. Shocking, right? A whopping 70% of people say they feel more disconnected because of digital communication (Forbes, 2023). Ever gotten an email that felt like it was written by a robot? Or sat through a virtual meeting that left you feeling colder than your forgotten cup of coffee? Yeah, your clients are in the same boat.

But here's the million-dollar question: how do we use all this fantastic technology without turning into soulless automatons? The real pros, the companies that have this figured out, are like digital magicians. They use tech to smooth out the wrinkles, but they never forget there's a human being on the other end of that screen.

The Power of Small, Thoughtful Gestures

Picture this: You're drowning in emails, deadlines looming, when suddenly you get a message. It's from a company you work with, wishing you happy birthday. Or maybe it's a quick note congratulating your team on that big project you just wrapped up. How does that make you feel?

In a world where everything's gone digital, these little thoughtful gestures stick out like a sore thumb – in the best way possible. They're like a warm handshake in a sea of cold, lifeless emails. They remind your clients that behind every pixel, every character of that email, there's a real person who gives a damn.

Keeping Clients Engaged Over Time

Now, here's where things get tricky. Building relationships? That's just the appetizer. The main course is keeping those relationships strong over time. And let me tell you, that's where most of us drop the ball.

Did you know that a staggering 65% of a company's business comes from existing customers? (Harvard Business Review dropped that bombshell.) It's like that old saying: a bird in the hand is worth two in the bush. Except in this case, it's more like a bird in the hand is worth a whole flock in the bush.

So how do we keep those clients coming back for more? It's not about bombarding them with follow-ups or pestering them with constant check-ins. Nope, it's about well-timed, thoughtful gestures that show you're in it for the long haul.

Maybe it's sending a quick congrats when they hit a milestone. Or remembering that they mentioned a big presentation coming up and wishing them luck. These aren't grand gestures – they're small acts that say, "Hey, I'm paying attention. You matter to me."

Bridging the Gap Across ASEAN

In Indonesia and the broader ASEAN region, relationships aren't just about business – they're woven into the very fabric of society. Digital tools have made it easier to stay in touch, but sometimes they miss that special warmth that's so crucial in these markets.

Maybe it's recognizing Hari Raya Puasa for your Muslim clients or sending a small gift for Chinese New Year. These gestures might seem small, but in a region where relationships are everything, they can be the difference between a one-off deal and a lifelong partnership.

At Untukmu.AI, we're harnessing the power of AI and combining it with good old-fashioned thoughtfulness to help businesses forge stronger, more meaningful connections with their clients.

Curious to see how our corporate gifting solutions can help you make a lasting impact? Take a peek at https://untukmu.ai/corporate.

Remember, in a world where everyone's rushing to digitize, sometimes the most revolutionary act is simply being human. So, what small gesture will you make today to strengthen your client relationships?